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Meet Taichiro Morinaga

Our company founder, Taichiro Morinaga, experienced his first piece of candy while living in the United States. He enjoyed it so much, it sparked passion and a vision to learn the confectionary business and take it back to Japan.

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Taichiro Morinaga, the future father of HI-CHEW

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Our Awesome Brands

HI-CHEW™ isn't the only amazing brand Morinaga sells. Morinaga & Co. offers a variety of items such as chocolates, caramels, etc. Check out what other brands Morinaga offers.


Giving Back & Making A Difference

Check out how we are giving back

Introducing a New Irresistible Flavor from HI-CHEW™ and Menchie’s Frozen Yogurt


New HI-CHEW™ Rainbow Sherbet Flavor is a tasty treat this National Candy Month IRVINE, Calif., June 1, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy has teamed up with Menchie’s Frozen Yogurt, North America’s largest self-serve frozen yogurt franchise to unveil a irresistibly sweet and sour new treat: HI-CHEW™ Rainbow Sherbet Flavor. The limited […]

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Introducing HI-CHEW™ Infrusions Orchard Mix: A NEW Infused Chewable Experience


Pockets full of fruity flavor unveil the juiciest chew ever for HI-CHEW™ IRVINE, Calif., May 18, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy is elevating its beloved chewlets with HI-CHEW™ Infrusions Orchard Mix, a new premium delicious experience infused with pockets of flavor, featuring three fruity offerings: Juicy Blood Orange, Juicy Peach and […]

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