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Meet Taichiro Morinaga

Our company founder, Taichiro Morinaga, experienced his first piece of candy while living in the United States. He enjoyed it so much, it sparked passion and a vision to learn the confectionary business and take it back to Japan.

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Taichiro Morinaga, the future father of HI-CHEW

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Our Awesome Brands

HI-CHEW™ isn't the only amazing brand Morinaga sells. Morinaga & Co. offers a variety of items such as chocolates, caramels, etc. Check out what other brands Morinaga offers.

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Giving Back & Making A Difference

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Morinaga America, Inc. Promotes Current CEO & President Teruhiro Kawabe

01/11/23

Kawabe will serve as Chief Representative for the USA and President/CEO of MAI IRVINE, Calif., Jan. 11, 2023 /PRNewswire/ — Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™, has announced that tenured executive Teruhiro Kawabe (Terry) has been promoted from President, Chief Executive Officer (CEO) of MAI to Chief Representative for the USA and […]

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HI-CHEW™ and Dana’s Bakery Make the Holidays Even Sweeter

11/22/22

Limited Edition Mookie™ Launches Just in Time for Gift Giving Season IRVINE, Calif., Nov. 22, 2022 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy has collaborated with Dana’s Bakery, a New York-based bakery specializing in French macarons, to create a one-of-a-kind dessert just in time for the holidays: the HI-CHEW™ Juicy Blood Orange Cranberry […]

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