Play Video Watch Video

Meet Taichiro Morinaga

Our company founder, Taichiro Morinaga, experienced his first piece of candy while living in the United States. He enjoyed it so much, it sparked passion and a vision to learn the confectionary business and take it back to Japan.

Read more history
Taichiro Morinaga, the future father of HI-CHEW

Apply Here
For Our Mebane Location

Apply Now

Our Awesome Brands

HI-CHEW™ isn't the only amazing brand Morinaga sells. Morinaga & Co. offers a variety of items such as chocolates, caramels, etc. Check out what other brands Morinaga offers.


Giving Back & Making A Difference

Check out how we are giving back

Morinaga America, Inc. Promotes Current CEO & President Teruhiro Kawabe


Kawabe will serve as Chief Representative for the USA and President/CEO of MAI IRVINE, Calif., Jan. 11, 2023 /PRNewswire/ — Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™, has announced that tenured executive Teruhiro Kawabe (Terry) has been promoted from President, Chief Executive Officer (CEO) of MAI to Chief Representative for the USA and […]

Read More

HI-CHEW™ and Dana’s Bakery Make the Holidays Even Sweeter


Limited Edition Mookie™ Launches Just in Time for Gift Giving Season IRVINE, Calif., Nov. 22, 2022 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy has collaborated with Dana’s Bakery, a New York-based bakery specializing in French macarons, to create a one-of-a-kind dessert just in time for the holidays: the HI-CHEW™ Juicy Blood Orange Cranberry […]

Read More