Meet Taichiro Morinaga
Our company founder, Taichiro Morinaga, experienced his first piece of candy while living in the United States. He enjoyed it so much, it sparked passion and a vision to learn the confectionary business and take it back to Japan.
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Our Awesome Brands
HI-CHEW™ isn't the only amazing brand Morinaga sells. Morinaga & Co. offers a variety of items such as chocolates, caramels, etc. Check out what other brands Morinaga offers.
MoreGiving Back & Making A Difference
Check out how we are giving backHI-CHEW™ Renovates New Field for El Toro High School Softball Program
08/23/17
The Chargers & their families have a new home to play ball (Irvine, California) August 23, 2017— Today HI-CHEW™, the sensationally chewy, long-time #1 soft candy in Japan and new American favorite, unveiled their latest project: the renovation of the El Toro High School softball field, home of The Chargers in Lake Forest, California. With […]
Read MoreIn Celebration of Morinaga America, Inc.’s 10-Year Anniversary, HI-CHEW™ Launches ‘East Meets West’ Flavor Challenge
03/12/18
To honor its Japanese roots and commemorate a decade of success in the United States, HI-CHEW™ invites fans to vote on which flavor they want launched in 2019. IRVINE, Calif., March 12, 2018 /PRNewswire/ — Today, Morinaga America, Inc., manufacturer and distributor of the popular soft candy HI-CHEW™, has launched an East Meets West Flavor Challenge. The challenge invites candy […]
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