Video description: A short history of Morinaga. On-screen text reads “Candy Pioneer,” “For over 100 years” and “Founded by Taichiro Morinaga” over archive photos. A timeline follows: 1888, “Morinaga moves to America & learns to make candy”; 1899, “Morinaga opens the Morinaga Western Confectionery shop in Japan”; 1956, “Morinaga creates Chewlets”; 1975, “Chewlets transform into HI-CHEW”; and 2008, “Morinaga America is born,” shown over cherry blossoms and an American flag. It ends with the Morinaga factory sign, the words “Proud maker of HI-CHEW,” and footage of HI-CHEW candy being made and wrapped.
Meet Taichiro Morinaga
Our company founder, Taichiro Morinaga, experienced his first piece of candy while living in the United States. He enjoyed it so much, it sparked passion and a vision to learn the confectionary business and take it back to Japan.
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Our Awesome Brands
HI-CHEW® isn't the only amazing brand Morinaga sells. Morinaga & Co. offers a variety of items such as chocolates, caramels, etc. Check out what other brands Morinaga offers.
MoreGiving Back & Making A Difference
Check out how we are giving backHI-CHEW® Launches Direct-to-Consumer E-Commerce Platform
01/10/24
The new site provides a one-stop shopping experience for consumers IRVINE, Calif., Jan. 10, 2024 /PRNewswire/ — HI-CHEW®, the immensely fruity, intensely chewy candy, has launched a new direct-to-consumer e-commerce platform for candy fanatics to purchase their favorite HI-CHEW® flavors all in one place. Now brand fans can easily get their hands on a wider variety […]
Read More about HI-CHEW® Launches Direct-to-Consumer E-Commerce PlatformThe HI-CHEW® Bite-Size Candy Shop Hits the Road This Fall
09/07/23
Due to popular demand, HI-CHEW® is bringing its fun and colorful pop-up candy shop to Dallas, Los Angeles, and Miami. IRVINE, Calif., Sept. 7, 2023 /PRNewswire/ — Following the tremendous success of the Bite-Size Candy Shop in New York City this past June, HI-CHEW®, the immensely fruity, intensely chewy candy, is bringing its one-of-a-kind pop-up […]
Read More about The HI-CHEW® Bite-Size Candy Shop Hits the Road This Fall