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Meet Taichiro Morinaga

Our company founder, Taichiro Morinaga, experienced his first piece of candy while living in the United States. He enjoyed it so much, it sparked passion and a vision to learn the confectionary business and take it back to Japan.

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Taichiro Morinaga, the future father of HI-CHEW

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Our Awesome Brands

HI-CHEW™ isn't the only amazing brand Morinaga sells. Morinaga & Co. offers a variety of items such as chocolates, caramels, etc. Check out what other brands Morinaga offers.


Giving Back & Making A Difference

Check out how we are giving back

Morinaga America, Inc. Introduces New Brand, HI-SOFT™, at the 2023 Sweets & Snacks Expo


The new caramel candy brand joins the growing MAI brand portfolio IRVINE, Calif., May 16, 2023 /PRNewswire/ — Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™ and Chargel™, is dipping into a new confectionery category with the launch of HI-SOFT™, a rich and creamy salted caramel chew that provides consumers with a decadent snacking […]

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HI-CHEW™ Knocks It Out of the Ballpark with Four New MLB Partnerships


The beloved candy brand teams up with the St. Louis Cardinals, Chicago Cubs, Detroit Tigers, and Milwaukee Brewers™ for the 2023 MLB season IRVINE, Calif., April 13, 2023 /PRNewswire/ — As the 2023 Major League Baseball season is officially back in full swing, HI-CHEW™, the immensely fruity, intensely chewy candy has announced that it is […]

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