Play Video Watch Video

Meet Taichiro Morinaga

Our company founder, Taichiro Morinaga, experienced his first piece of candy while living in the United States. He enjoyed it so much, it sparked passion and a vision to learn the confectionary business and take it back to Japan.

Read more history
Taichiro Morinaga, the future father of HI-CHEW

HI-CHEW™ Named 2020 Global Nielsen BASES Design Impact Awards Winner

Learn More

Our Awesome Brands

HI-CHEW™ isn't the only amazing brand Morinaga sells. Morinaga & Co. offers a variety of items such as chocolates, caramels, etc. Check out what other brands Morinaga offers.

More

Giving Back & Making A Difference

Check out how we are giving back

Check out our new commercial!

03/22/21

Our newest commercial brings HI-CHEWs magical fruit flavors to life! With a HI-CHEW original tune and a journey through different worlds all their own, our latest video is a reminder that when you choose HI-CHEW you CHEWs to be you!

Read More

HI-CHEW™ Plus Fruit Introduces Two New Unique Flavor Pairings with Real Fruit Pieces

03/03/21

Orange & Tangerine and Red Apple & Strawberry make their flavorful debut (IRVINE, Calif.) March 3, 2021 – HI-CHEW™, the immensely fruity, intensely chewy candy expands its innovative portfolio of vibrant flavors with the introduction of HI-CHEW™ Plus Fruit in two new fruity flavors: Orange & Tangerine and Red Apple & Strawberry. Plus Fruit is […]

Read More