Meet Taichiro Morinaga
Our company founder, Taichiro Morinaga, experienced his first piece of candy while living in the United States. He enjoyed it so much, it sparked passion and a vision to learn the confectionary business and take it back to Japan.Read more history
Giving Back & Making A DifferenceCheck out how we are giving back
Check out our new commercial!
Our newest commercial brings HI-CHEWs magical fruit flavors to life! With a HI-CHEW original tune and a journey through different worlds all their own, our latest video is a reminder that when you choose HI-CHEW you CHEWs to be you!Read More
HI-CHEW™ Plus Fruit Introduces Two New Unique Flavor Pairings with Real Fruit Pieces
Orange & Tangerine and Red Apple & Strawberry make their flavorful debut (IRVINE, Calif.) March 3, 2021 – HI-CHEW™, the immensely fruity, intensely chewy candy expands its innovative portfolio of vibrant flavors with the introduction of HI-CHEW™ Plus Fruit in two new fruity flavors: Orange & Tangerine and Red Apple & Strawberry. Plus Fruit is […]Read More