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Meet Taichiro Morinaga

Our company founder, Taichiro Morinaga, experienced his first piece of candy while living in the United States. He enjoyed it so much, it sparked passion and a vision to learn the confectionary business and take it back to Japan.

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Taichiro Morinaga, the future father of HI-CHEW

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Our Awesome Brands

HI-CHEW® isn't the only amazing brand Morinaga sells. Morinaga & Co. offers a variety of items such as chocolates, caramels, etc. Check out what other brands Morinaga offers.


Giving Back & Making A Difference

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The HI-CHEW® Bite-Size Candy Shop Hits the Road This Fall


Due to popular demand, HI-CHEW® is bringing its fun and colorful pop-up candy shop to Dallas, Los Angeles, and Miami. IRVINE, Calif., Sept. 7, 2023 /PRNewswire/ — Following the tremendous success of the Bite-Size Candy Shop in New York City this past June, HI-CHEW®, the immensely fruity, intensely chewy candy, is bringing its one-of-a-kind pop-up […]

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HI-CHEW® Unwraps a World of Flavor with the Release of its New Digital Commercial


New content encourages Gen Z and Millennial audiences to “Choose Different. Choose Fun. Chew HI-CHEW®.” IRVINE, Calif., Aug. 10, 2023 /PRNewswire/ — Today, HI-CHEW®, the immensely fruity, intensely chewy candy, has announced the exciting debut of its newest digital commercial airing nationwide. The 30-second segment inspires consumers to “Choose Different. Choose Fun. Chew HI-CHEW®.” with the introduction […]

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