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Meet Taichiro Morinaga

Our company founder, Taichiro Morinaga, experienced his first piece of candy while living in the United States. He enjoyed it so much, it sparked passion and a vision to learn the confectionary business and take it back to Japan.

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Taichiro Morinaga, the future father of HI-CHEW

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Our Awesome Brands

HI-CHEW™ isn't the only amazing brand Morinaga sells. Morinaga & Co. offers a variety of items such as chocolates, caramels, etc. Check out what other brands Morinaga offers.


Giving Back & Making A Difference

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Bite-Size Chew, Big Fruit Flavor: Introducing New HI-CHEW™ Bites


(IRVINE, Calif.) February 15, 2023 – HI-CHEW™, the immensely fruity, intensely chewy candy reimagines its beloved chewlets with the all new HI-CHEW™ Bites, a convenient way to enjoy your favorite chew on the go. The new HI-CHEW™ Bites comes in bite-size packaging, with unwrapped chewlets, featuring three of the most popular flavors: Mango, Green Apple […]

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HI-CHEW™ and Menchie’s Frozen Yogurt Bring Back Fan-Favorite HI-CHEW™ Raspberry Flavor for Limited Time


The beloved frozen yogurt brand brings the sweet-fruit flavor to life for Valentine’s Day (IRVINE, Calif.) February 1, 2023 – HI-CHEW™, the immensely fruity, intensely chewy candy has teamed up with Menchie’s Frozen Yogurt, North America’s largest self-serve frozen yogurt franchise, to bring back a consumer favorite: HI-CHEW™ Raspberry. The limited-edition flavor is launching in […]

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