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Meet Taichiro Morinaga

Our company founder, Taichiro Morinaga, experienced his first piece of candy while living in the United States. He enjoyed it so much, it sparked passion and a vision to learn the confectionary business and take it back to Japan.

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Taichiro Morinaga, the future father of HI-CHEW

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Our Awesome Brands

HI-CHEW™ isn't the only amazing brand Morinaga sells. Morinaga & Co. offers a variety of items such as chocolates, caramels, etc. Check out what other brands Morinaga offers.


Giving Back & Making A Difference

Check out how we are giving back

Introducing Strawberry Squeeze from HI-CHEW & The Doughnut Project


This limited-edition doughnut explosion arrives just in time to celebrate National Candy Month IRVINE, Calif., June 16, 2021 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy and New York City-based The Doughnut Project have teamed up for National Candy Month (June) to celebrate the snack holiday in an unexpected way. Say hello to summer with Strawberry Squeeze, a one-of-a-kind […]

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Transport Your Taste Buds with the New HI-CHEW™ Fruit Combos Stand Up Pouch


Introducing Black Cherry, Raspberry and Blueberry to the delicious variety of fan-favored chews (IRVINE, Calif.) April 13, 2021 – HI-CHEW™, the immensely fruity, intensely chewy candy expands its innovative portfolio of vibrant flavors with the launch of new HI-CHEW™ Fruit Combos Stand Up Pouch, featuring individually wrapped Tropical Smoothie, Piña Colada and new Strawberry Lemonade. […]

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