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Meet Taichiro Morinaga

Our company founder, Taichiro Morinaga, experienced his first piece of candy while living in the United States. He enjoyed it so much, it sparked passion and a vision to learn the confectionary business and take it back to Japan.

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Taichiro Morinaga, the future father of HI-CHEW

Celebrating Morinaga America's
10th Anniversary

It's our birthday! Morinaga America, Inc. is officially celebrating 10 years in the United States. Help us celebrate by casting your vote to bring an exclusive HI-CHEW™ flavor from Japan to the United States.

Cast Your Vote Now at
Green apple Hi-Chew

Our Awesome Brands

HI-CHEW™ isn't the only amazing brand Morinaga sells. Morinaga & Co. offers a variety of items such as chocolates, caramels, etc. Check out what other brands Morinaga offers.


Giving Back & Making A Difference

Check out how we are giving back

HI-CHEW™ Renovates New Field for El Toro High School Softball Program


The Chargers & their families have a new home to play ball (Irvine, California) August 23, 2017— Today HI-CHEW™, the sensationally chewy, long-time #1 soft candy in Japan and new American favorite, unveiled their latest project: the renovation of the El Toro High School softball field, home of The Chargers in Lake Forest, California. With […]

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In Celebration of Morinaga America, Inc.’s 10-Year Anniversary, HI-CHEW™ Launches ‘East Meets West’ Flavor Challenge


To honor its Japanese roots and commemorate a decade of success in the United States, HI-CHEW™ invites fans to vote on which flavor they want launched in 2019. IRVINE, Calif., March 12, 2018 /PRNewswire/ — Today, Morinaga America, Inc., manufacturer and distributor of the popular soft candy HI-CHEW™, has launched an East Meets West Flavor Challenge. The challenge invites candy […]

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