Category Archive: Uncategorized

  1. HI-CHEW® Launches Direct-to-Consumer E-Commerce Platform

    Leave a Comment

    The new site provides a one-stop shopping experience for consumers

    IRVINE, Calif., Jan. 10, 2024 /PRNewswire/ — HI-CHEW®, the immensely fruity, intensely chewy candy, has launched a new direct-to-consumer e-commerce platform for candy fanatics to purchase their favorite HI-CHEW® flavors all in one place. Now brand fans can easily get their hands on a wider variety of HI-CHEW® products with just one click.

    As a one-stop shop for all things HI-CHEW®, the platform features a vast selection of flavor offerings to purchase directly, including Stand Up Pouches, Peg Bags, and Sticks. The simple interface allows users to filter to their desired palate and select their product and flavor type. What’s more, the new site holds a “Find Your Flavor Quiz” for both new and established fans alike to discover the flavor most similar to their preferences.

    “Consumer experience has been our first priority. Over the years, we have been hearing from our brand fanatics on their desire to purchase all HI-CHEW® product lineup with the tap of their fingers,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “We’re excited to launch this e-commerce platform to connect more directly with our brand fans, and to meet the growing demand for a dedicated HI-CHEW® shopping experience”

    In tandem with the launch of the new e-commerce platform, HI-CHEW® is introducing a rewards program. By earning points from qualifying purchases, participating fans will have the chance to redeem rewards for HI-CHEW® products and exclusive merchandise. Brand fans can sign up for a rewards account at no cost and receive a free HI-CHEW® keychain with their first order of more than $15.

    The new e-commerce platform is now active on HI-CHEW.com. Consumers can purchase classics, such as the Original Mix bags and a variety of Stick flavors, to the newest launches, such as HI-CHEW Bites, with the ease of online shopping. To learn more, visit https://www.hi-chew.com/collections/all.

    About Morinaga America, Inc.:
    Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW®, HI-SOFT™, and Chargel™ in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 200 flavors of HI-CHEW® having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

    About HI-CHEW®:
    Choose Different. Choose Fun. Chew HI-CHEW®. The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW® has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW® is currently offered in sticks, peg bags, and stand-up pouches. The HI-CHEW® sticks come in a variety of flavors including Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and Sweet & Sour Watermelon. HI-CHEW® also offers peg bags in the following flavors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix, and new Reduced Sugar. The Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos, and Infrusions Orchard Mix. The all-new HI-CHEW® Bites are unwrapped in bite-size packaging in Mango, Green Apple, and Strawberry flavors. HI-CHEW® is made with concentrated fruit juices and is free of gluten, with no colors from synthetic sources. HI-CHEW® continues to expand fruity, chewy flavor offerings annually. In 2020, HI-CHEW® won a Nielsen Design Impact Award for its new Original Mix packaging update that hit shelves in 2019. For more information, visit HI-CHEW.com.

  2. The HI-CHEW® Bite-Size Candy Shop Hits the Road This Fall

    Leave a Comment

    Due to popular demand, HI-CHEW® is bringing its fun and colorful pop-up candy shop to Dallas, Los Angeles, and Miami.

    IRVINE, Calif., Sept. 7, 2023 /PRNewswire/ — Following the tremendous success of the Bite-Size Candy Shop in New York City this past June, HI-CHEW®, the immensely fruity, intensely chewy candy, is bringing its one-of-a-kind pop-up experience to three more cities this fall: Dallas, Los Angeles, and Miami.

    From experiencing the brand’s fascinating history and colorful packaging to snagging newly released products, exclusive flavors, and brand-new merch, the Bite-Size Candy Shop transports brand fans through a journey of all things HI-CHEW®. The Bite-Size Candy Shop weekend tour rollout is as follows:

    • Dallas: September 15-17 at Galleria Dallas
      • Address: 13340 Dallas Parkway, Dallas TX 75240
      • Hours of Operation at local time: Friday & Saturday: 10am-8pm; Sunday: 12pm-6pm
    • Los Angeles: October 27-29 at The Grove
      • Address: 189 The Grove Dr., Los Angeles CA 90036
      • Hours of Operation at local time: Friday & Saturday: 10am – 10pm; Sunday: 11am – 8pm
    • Miami: November 10-12 in Wynwood
      • Address: 265 NE 24th Street, Miami FL 33137
      • Hours of Operation at local time: Friday & Saturday: 11am – 7pm; Sunday: 11am – 6pm

    In Dallas, consumers will be able to explore Galleria Dallas and shop to their heart’s desire while chewing on their favorite candy. As HI-CHEW® treks over to the West Coast, The Grove provides a trendy spot with an open-air environment, making it an ideal place to kick-off Halloween weekend festivities. Lastly, Miami’s Wynwood neighborhood provides an artsy atmosphere filled with colorful murals that match HI-CHEW’s fun brand vibe.

    With inspiration from the brand’s whimsical and vibrant packaging, the Bite-Size Candy Shop immediately sparks the same joy that consumers get when they take the first bite of their favorite HI-CHEW® flavor. Stepping into the space, customers are immersed in a fruit-forward world that evokes a sense of fun and uniqueness. Each location brings a new element that’s specific to the city, combining consumers’ hometown flare with their favorite chewy candy. Consumers will also be transported around the world as they explore the brand’s history and browse the display of global flavors to get inspired for future travels.

    The Bite-Size Candy Shop will feature exclusive fan-favorites such as Yogurt Mix, Pineapple, and Lillikoi, as well as classic HI-CHEW® candy flavors including Soda Pop Mix, Banana, and Kiwi. What’s more, Morinaga America, Inc., the makers of HI-CHEW®, will unveil HI-SOFT™, a delectable salted caramel chew that is the latest addition to its product lineup. Exclusive branded merchandise will be available for purchase including brand-new hoodie designs, beanies, brightly colored fanny packs, and limited edition stickers in each city. With a candy dispenser on-site, visitors will be able to enjoy samples of the newest HI-CHEW® flavors. Additionally, with every purchase of $50 or more, customers will receive a free HI-CHEW® tote bag.

    “After the success of our Bite-Size Candy Shop in New York City, our brand fans were eager for more, and we’re excited to be able to bring this experience to them in Dallas, Los Angeles, and Miami this fall,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “As our loyal Chew Crew continues to grow throughout the country, we’re so happy that we can bring the HI-CHEW® pop-up to each of these cities.”

    The larger-than-life photo booth experience from the New York City pop-up has been reimagined and will be a must-visit experience at each location. Visitors will feel bite-size surrounded by life-size HI-CHEW® Bites chewlets as if they jumped right into the bag. The photos will be available digitally to share with friends and on social media.

    The Bite-Size Candy Shop is inspired by the brand’s newest launch, HI-CHEW® Bites, a convenient way to enjoy your favorite chews on the go with unwrapped chewlets in three of the most popular flavors: Mango, Green Apple, and Strawberry.

    To learn more about HI-CHEW® and to see where you can purchase your favorite products, please visit us online at HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).

    About Morinaga America, Inc.:
    Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW®, HI-SOFT™, and Chargel™ in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 200 flavors of HI-CHEW® having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

    About HI-CHEW®:
    The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW® has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW® is currently offered in sticks, peg bags, and stand-up pouches. The HI-CHEW® sticks come in a variety of flavors including Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and Sweet & Sour Watermelon. HI-CHEW® also offers peg bags in the following flavors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix, and new Reduced Sugar. The Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos, and Infrusions Orchard Mix. The all-new HI-CHEW® Bites are unwrapped in bite-size packaging in Mango, Green Apple, and Strawberry flavors. HI-CHEW® is made with concentrated fruit juices and is free of gluten, with no colors from synthetic sources. HI-CHEW® continues to expand fruity, chewy flavor offerings annually. In 2020, HI-CHEW® won a Nielsen Design Impact Award for its new Original Mix packaging update that hit shelves in 2019. For more information, visit HI-CHEW.com.

  3. HI-CHEW® Unwraps a World of Flavor with the Release of its New Digital Commercial

    Leave a Comment

    New content encourages Gen Z and Millennial audiences to “Choose Different. Choose Fun. Chew HI-CHEW®.”

    IRVINE, Calif., Aug. 10, 2023 /PRNewswire/ — Today, HI-CHEW®, the immensely fruity, intensely chewy candy, has announced the exciting debut of its newest digital commercial airing nationwide. The 30-second segment inspires consumers to “Choose Different. Choose Fun. Chew HI-CHEW®.” with the introduction of a new catchy brand song.

    Immersing viewers in a world of HI-CHEW®, the digital commercial brings the brand’s real-fruit flavors to life by showcasing how the candy can transform any ordinary day into an exciting fun-filled adventure. From skateboarders zipping around the campus to passengers taking mass transportation around the city, each scene is a colorful embodiment of imagination at play, capturing the vibrant essence of the brand and illustrating the burst of fun consumer experience with each bite of HI-CHEW®.

    “Throughout the development of the new digital commercial, we uncovered that in this ordinary world, Gen Z and Millennial consumers desire to embrace their uniqueness,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “Much like the uniqueness of HI-CHEW’s chewy texture, we would like to encourage viewers to break free from the ordinary and embrace their true, one-of-a-kind selves.”

    The new commercial will air across various digital channels including Connected TV, YouTube, Meta, TikTok, and Gas Station TV (GSTV) nationwide through the end of the year. “We are thrilled to officially debut our new digital commercial that takes viewers to discover the world of HI-CHEW®,” said Kawabe. “As HI-CHEW® has become a household name that now transcends generations, we feel strongly that this will resonate among consumers of all ages and will leave them craving HI-CHEW®.”

    With nearly one billion pieces of HI-CHEW® enjoyed each year, consumers can’t get enough of the fruity-chewy candy brand. HI-CHEW® is driven by flavor and innovation, consistently releasing new flavors each year based on the latest market research. Recently, the brand launched HI-CHEW® Bites, unwrapped bite-size chewlets in Mango, Green Apple and Strawberry flavors, conveniently sold in 7-Eleven and Speedway locations nationwide.

    The new commercial is available to view here.

    To learn more about HI-CHEW® and to see where you can purchase your favorite products, please visit us online at HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).

    About Morinaga America, Inc.:
    Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW®, HI-SOFT™ and Chargel™ in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 200 flavors of HI-CHEW® having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

    About HI-CHEW®:
    The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW® has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW® is currently offered in sticks, peg bags, and stand-up pouches. The HI-CHEW® sticks come in a variety of flavors including Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and Sweet & Sour Watermelon. HI-CHEW® also offers peg bags in the following flavors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix and new Reduced Sugar. The Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos, and Infrusions Orchard Mix. The all new HI-CHEW® Bites are unwrapped in bite-size packaging in Mango, Green Apple and Strawberry flavors. HI-CHEW® is made with concentrated fruit juices and is free of gluten, with no colors from synthetic sources. HI-CHEW® continues to expand fruity, chewy flavor offerings annually. In 2020, HI-CHEW® won a Nielsen Design Impact Award for its new Original Mix packaging update that hit shelves in 2019. For more information, visit HI-CHEW.com.

  4. HI-CHEW™ Brings a Bite-Size Candy Shop to the Big Apple

    Leave a Comment

    For one-weekend only, candy fanatics can stock up on their favorite HI-CHEW™ flavors and snag exclusive brand swag from June 8 through June 11

    IRVINE, Calif., June 6, 2023 /PRNewswire/ — Just in time to celebrate National Candy Month, HI-CHEW™, the immensely fruity, intensely chewy candy, has announced the opening of the HI-CHEW™ Bite-Size Candy Shop for a limited time in New York City! Located downtown in Nolita, the HI-CHEW™ Bite-Size Candy Shop gives brand fanatics and candy-obsessed consumers the opportunity to indulge in all things HI-CHEW™: from the brand’s fascinating history and colorful packaging to purchasing exclusive flavors and branded swag. The candy shop, located at 173 Elizabeth Street, will be open to the public from Thursday, June 8 through Sunday, June 11 with hours of operation as follows: Thursday from 1pm – 7pm, Friday and Saturday from 11am – 7pm and Sunday from 11am – 5pm.

    The HI-CHEW™ Bite-Size Candy Shop is quaint in size but delivers big, fruit-forward energy as consumers are greeted with eccentric fruit designs and vibrant colors that mimic the brand’s iconic packaging, evoking the sensation of walking straight into their favorite flavor mix. As they step inside, consumers are immediately immersed in the world of HI-CHEW™, finding themselves surrounded by an array of colors from the floor to ceiling as each HI-CHEW™ flavor is brought to life.

    For one weekend only, HI-CHEW™ is bringing some fan-favorite exclusive flavors to NYC for candy shop visitors, as Pineapple, Lilikoi and Yogurt Mix will be available for purchase on-site. An abundance of HI-CHEW™ candy flavors will be available on-shelf for purchase along with branded merchandise exclusive to the candy shop such as sweatshirts, baseball caps, tote bags, fanny packs and more. With a candy dispenser on-site, visitors will be able to enjoy samples of the newest HI-CHEW™ flavors. Additionally, customers will receive a free HI-CHEW™ tote with a $50 purchase.

    Earlier this year, HI-CHEW™ launched HI-CHEW™ Bites, a convenient way to enjoy your favorite chews on the go with unwrapped chewlets in three of the most popular flavors: Mango, Green Apple and Strawberry. Now HI-CHEW™ is bringing its newest product to life and unwrapping the world of HI-CHEW™ in the Big Apple.

    “The HI-CHEW™ Bite-Size Candy Shop portrays the unique, true-to-life flavor experience that HI-CHEW™ brings to its consumers,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “Brand fans will find that all of the details used to create the Bite-Size Candy Shop bring HI-CHEW™ Bites to reality. The candy shop will be a summer pop-up that consumers won’t want to miss, and we are thrilled to bring four days of excitement and HI-CHEW™ fun to New York City.”

    At the HI-CHEW™ Bite-Size Candy Shop, visitors will have the opportunity to be larger-than-life in a bite-size photo experience. As they peek inside a small photo booth, they’ll find the unwrapped chewlets from HI-CHEW™ Bites hanging out on an ultimate summer road trip along a palm tree-lined shoreline. Visitors will receive the photos digitally to share with friends and on social media. Consumers will also be transported around the world as they explore the brand’s history and browse the display of global flavors to get inspired for future travels.

    To learn more about HI-CHEW™ and to see where you can purchase your favorite products, please visit us online at HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).

    About Morinaga America, Inc.:
    Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW™, HI-SOFT™ and Chargel™ in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 200 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

    About HI-CHEW™:
    The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in sticks, peg bags, and stand-up pouches. The HI-CHEW™ sticks come in a variety of flavors including Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and Sweet & Sour Watermelon. HI-CHEW™ also offers peg bags in the following flavors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix and new Reduced Sugar. The Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos, and Infrusions Orchard Mix. The all new HI-CHEW™ Bites are unwrapped in bite-size packaging in Mango, Green Apple and Strawberry flavors. HI-CHEW™ is made with concentrated fruit juices and is free of gluten, with no colors from synthetic sources. HI-CHEW™ continues to expand fruity, chewy flavor offerings annually. In 2020, HI-CHEW™ won a Nielsen Design Impact Award for its new Original Mix packaging update that hit shelves in 2019. For more information, visit HI-CHEW.com.

  5. Study finds which snacks make or break a road trip

    Leave a Comment

    By Livy Beaner // SWNS

    It’s not the destination that matters most — more than two-thirds of Americans believe snacks can make or break a road trip.

    A new poll of 2,005 adults revealed that aspects like the snacks (38%), the company (34%) and the stops along the way (30%) are some of the most important parts of a road trip.

    In fact, if given the choice, the top mode of transportation is the car (38%) as opposed to a plane (35%) or a train (18%).

    Conducted by OnePoll on behalf of HI-CHEW™, the results showed that seven in 10 (71%) agree that road trips give them a hall pass to eat as many snacks as they’d like.

    Respondents are grabbing chips (47%), cookies (44%) and candy (42%) in addition to traveling with friends (39%), kids (33%) and pets (30%).

    Eating on the go is so important that 44% even say it is in poor taste to ban eating in the car while on a road trip.

    Sixty-one percent of respondents even admit they wouldn’t go on a road trip with someone who doesn’t allow snacking.

    And though the majority (52%) say each person should bring their own snacks as well as being expected to share, two-thirds (65%) admit there are some treats they would never share with the rest of the car.

    The snacks respondents are stashing for themselves are chocolatey (49%), fruity (46%) and chewy (42%).

    “No matter which destination you are headed to next, snacks are a very important element of a road trip,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “Whether you are keeping snacks for yourself or sharing them with your road trip company, select a new snack to try along the way. You might find your new favorite treat!”

    If given the opportunity, the most popular road trip destinations include heading across the country (40%), followed by trips up and down the East (38%) and West Coasts (37%).

    Others would be eager to take the scenic route and travel through the Appalachian Mountains (34%) or historic Route 66 (33%).

    Regardless of the route, respondents would ideally like to stop every three hours to refill their snack stash.

    But what is the golden rule of road-tripping? For many respondents (43%), it’s that everyone uses the bathroom before departure.

    The other top golden rules of road-tripping were found to be wearing deodorant, but not strong perfume or cologne (39%), the front seat passenger has to assist with directions (38%) and that the driver always gets to choose the music (31%).

    “Road trips may look different for everyone – from the route, to the music, and even the snacks,” Kawabe added. “But everyone can agree that the excitement along the way and memories created with friends or family make for an unforgettable experience.”

    TOP SEVEN ROAD TRIP SNACKS

    • Chips – 47%
    • Chocolate – 47%
    • Cookies – 44%
    • Nuts/seeds – 43%
    • Candy – 42%
    • Fresh/processed fruit – 40%
    • Granola bars – 38%

    WHERE DO AMERICANS WANT TO TAKE A ROAD TRIP?

    • Across the country – 40%
    • Up and down the East Coast – 38%
    • Up and down the West Coast – 37%
    • Around the Great Lakes – 36%
    • Around the deep south – 34%
    • Through the Appalachian Mountains – 34%
    • Route 66 – 33%
    • Through the Midwest – 33%
    • I-95 corridor – 28%

    Survey methodology:

    This random double-opt-in survey of 2,005 general population Americans was commissioned by HI-CHEW between April 4 and April 12, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

  6. Morinaga America, Inc. Introduces New Brand, HI-SOFT™, at the 2023 Sweets & Snacks Expo

    Leave a Comment

    The new caramel candy brand joins the growing MAI brand portfolio

    IRVINE, Calif., May 16, 2023 /PRNewswire/ — Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™ and Chargel™, is dipping into a new confectionery category with the launch of HI-SOFT™, a rich and creamy salted caramel chew that provides consumers with a decadent snacking experience. New to the U.S. market, HI-SOFT™ has long been a favorite in Japan as caramels were one of Morinaga’s first product introductions.

    Previewing at this year’s Sweets & Snacks Expo, HI-SOFT™ is a salted caramel that can be enjoyed by all ages no matter their candy preference. It is a sweet, velvety treat that is rich in flavor with a balanced hint of salt. The irresistibly chewy caramel bite exudes sophistication, with a deliciously soft and buttery texture that melts in your mouth with each chew. The brand name itself describes the unique flavor experience and nods to its chewy companion under the MAI umbrella, HI-CHEW™.

    “With over 100 years of proud brand history in the artisanal craftsmanship of caramel candy, we are excited to bring this premium taste to U.S. consumers,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “The Sweets & Snacks Expo is the perfect opportunity to showcase our new brands in one place. We are confident that HI-SOFT™’s delicious salted caramel chew will leave consumers craving more!”

    HI-SOFT™ will be available for sampling at the 2023 Sweets & Snacks Expo from May 23rd to May 25th in Chicago, Illinois, alongside the recently released HI-CHEW™ Bites, unwrapped chewlets in bite-size packaging, and Chargel™, a caffeine-free athletic energy gel drink. These new additions expand MAI’s reach into new categories while continuing the company’s mission to introduce its unique innovations from Japan over to the U.S.

    HI-SOFT™ will begin to roll out in select retailers nationwide in Fall 2023. The candy will be offered in a 3-ounce peg bag for a suggested retail price of $3.59 and a 10.59-ounce stand-up pouch for a suggested retail price of $7.69 (varies per market). To learn more about HI-SOFT™, please visit HISOFTUSA.com.

    About Morinaga America, Inc.:
    Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW™, Chargel™, and HI-SOFT™ in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 200 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

  7. HI-CHEW™ Knocks It Out of the Ballpark with Four New MLB Partnerships

    Leave a Comment

    The beloved candy brand teams up with the St. Louis Cardinals, Chicago Cubs, Detroit Tigers, and Milwaukee Brewers™ for the 2023 MLB season

    IRVINE, Calif., April 13, 2023 /PRNewswire/ — As the 2023 Major League Baseball season is officially back in full swing, HI-CHEW™, the immensely fruity, intensely chewy candy has announced that it is bringing back its fan-favorite flavors to select stadiums through partnerships with four teams: St. Louis Cardinals, Chicago Cubs, Detroit Tigers, and Milwaukee Brewers™. From product sampling, to on-site activations, and engaging family events, HI-CHEW™ is bringing fun and excitement to baseball fans throughout the 2023 baseball season.

    During select home games, fans will have a chance to participate in many fun activities and pick up the HI-CHEW™ candy throughout each ballpark. Whether fans choose to attend a game in St. Louis, Chicago, Detroit, or Milwaukee, these four exciting partnerships with HI-CHEW™ will offer unique experiences for fans of all kinds this baseball season.

    • St. Louis Cardinals: Experience the ultimate family fun at the HI-CHEW™ Family Pavilion, featuring interactive and exciting activities for all ages. The big, yellow HI-CHEW™ dugout bucket will be stocked and ready for Cardinals players to enjoy as they please. The candy brand is a sponsor of the dance cam to encourage stadium attendees to show off their most creative dancing skills on the big screen. As a co-presenting Kids Club Sponsor, HI-CHEW™ invites kids to take part in the fun by running the bases at Busch Stadium after select Sunday home games, and kids will have the opportunity to ask a player questions. All activities are part of a three-year partnership between HI-CHEW™ and the St. Louis Cardinals.
    • Chicago Cubs: Need a sweet treat during an inning break? The candy is available to Cubs fans attending a game in a suite at Wrigley Field. In addition, all youth ballplayers and their families can take advantage of the Cubs’ Youth Baseball and Softball Special Ticket Offers presented by HI-CHEW™ which include a ticket to the designated game at Wrigley Field and a pair of special-edition Cubs socks. During Cubs games, fans also will notice a new “Artificial Intelligence Art” video board feature where one lucky young fan will be selected each game to answer baseball-centric questions with responses generated and displayed as a piece of AI art on the left field video board.
    • Detroit Tigers: HI-CHEW™ ambassadors will greet visitors as they walk into Comerica Park with flavorful samples to enjoy. Visitors will also find their favorite fruity, chewy candy displayed on the Carousel within Commercial Bank Big Cat Court and at concession stands, leaving them to crave a bag of their favorite juicy flavor. There is an opportunity to win tickets to view batting practice before the start of the game through HI-CHEW™ social media campaigns throughout the season.
    • Milwaukee Brewers™: On select Sunday home games at American Family Field™ visitors should keep an eye out for their favorite fruity, chewy candy on the big screen between innings. HI-CHEW™  will also be the presenting sponsor of the beach towel giveaway to 30,000 fans attending the July 22 game. Fans also have the opportunity to compete in dance battles for a chance to win more HI-CHEW™ product and prize items. During the game, Brewers™  fans may see players enjoying the candy in the dugout. In addition, kids will have a chance to win big at Helfaer Field by hitting the HI-CHEW™ bullseye in left-center field during Little League games. All youth baseball and softball teams will also receive candy when they play at the special field outside of the big league ballpark.

    “Throughout the years, Major League Baseball players have often been seen reaching for the iconic bucket of HI-CHEW™ in the dugout for a mid-inning pick me up,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “Now, more fans across the country will be able to experience the fun of eating the fruity, chewy candy while attending baseball games this season. We are thrilled to continue our successful partnerships with MLB teams to further brand awareness and take part in an iconic national sport.”

    To learn more about HI-CHEW™ and to see where you can purchase your favorite products, please visit us online at HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).

    About Morinaga America, Inc.:
    Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW™, and Chargel™ in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 200 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

    About HI-CHEW™:
    The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in sticks, peg bags, and stand-up pouches. The HI-CHEW™ sticks come in a variety of flavors including Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and Sweet & Sour Watermelon. HI-CHEW™ also offers peg bags in the following flavors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix and new Reduced Sugar. The Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos, and Infrusions Orchard Mix. The all new HI-CHEW™ Bites are unwrapped in bite-size packaging in Mango, Green Apple and Strawberry flavors. HI-CHEW™ is made with concentrated fruit juices and is free of gluten, with no colors from synthetic sources. HI-CHEW™ continues to expand fruity, chewy flavor offerings annually. In 2020, HI-CHEW™ won a Nielsen Design Impact Award for its new Original Mix packaging update that hit shelves in 2019. For more information, visit HI-CHEW.com.

  8. Bite-Size Chew, Big Fruit Flavor: Introducing New HI-CHEW™ Bites

    Leave a Comment

    (IRVINE, Calif.) February 15, 2023 – HI-CHEW™, the immensely fruity, intensely chewy candy reimagines its beloved chewlets with the all new HI-CHEW™ Bites, a convenient way to enjoy your favorite chew on the go. The new HI-CHEW™ Bites comes in bite-size packaging, with unwrapped chewlets, featuring three of the most popular flavors: Mango, Green Apple and Strawberry.

    Until now, the core lineup of HI-CHEW™ offerings have mainly featured individually wrapped chewlets. With the latest introduction of HI-CHEW™ Bites, HI-CHEW™ was on a mission to ensure that brand fans and candy lovers alike could reach for a bag of their favorite fruity, chewy candy for any occasion. The new HI-CHEW™ Bites makes it the ideal grab-and-go option for road-trips with friends, in between classes or as a quick afternoon treat.

    Offered in three mouth-watering flavors sure to keep consumers coming back for more, HI-CHEW™ Bites gives enthusiasts a new, fun way to experience HI-CHEW™.

    • Mango transports your taste-buds to a tropical island oasis
    • Green Apple offers a balanced blend of sweet and tart flavors for the perfect pucker
    • Strawberry is a sweet and satisfying twist on your favorite summer fruit

    The brand’s innovative technology continues within HI-CHEW™ Bites, allowing each bite-size chew to bring its fruit flavor to life. The unwrapped chewlets are coated in a plant-derived powder that helps to keep the candy from sticking together without compromising the chewy texture. While smaller in size, each chewlet stays true to the core HI-CHEW™ mission – to create immensely fruity and intensely chewy snacking experience.

    “Our brand fans have been requesting a version of HI-CHEW™ that is easily accessible and can be eaten on-the-go,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “Now, HI-CHEW™ Bites gives consumers that option. They can easily grab a handful of chewlets at once or pick out their favorite flavor to easily pop into their mouth. With the expansive HI-CHEW™ product line-up, there is an option for everyone, no matter their product preferences.”

    HI-CHEW™ was created as a flavorful disruptor within the candy category and has transformed into the fruity chewy phenomenon it is today. Since its launch, HI-CHEW™ has been constantly driven by flavor innovation and continues to conduct extensive research to develop the perfect flavors for all consumers to enjoy. With nearly one billion pieces of HI-CHEW™ consumed each year, consumers can’t get enough of the fruity-chewy candy brand.

    HI-CHEW™ contains no colors from synthetic sources and is gluten-free. HI-CHEW™ Bites is offered in a 2.12 ounce bag for a suggested retail price of $1.99 (varies per market). HI-CHEW™ Bites is currently available at participating 7-11 and Speedway locations nationwide, with wider retail distribution planned for later this year. To learn more about HI-CHEW™ and purchase your favorite products, please visit us online at HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA).

    ###

    About Morinaga America, Inc.:
    Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW™, Chargel™ and FI-BEING™ in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 200 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

    About HI-CHEW™:
    The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in sticks, peg bags, and stand-up pouches. The HI-CHEW™ sticks come in a variety of flavors including Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and Sweet & Sour Watermelon. HI-CHEW™ also offers peg bags in the following flavors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix and new Reduced Sugar. The Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos, and Infrusions Orchard Mix. HI-CHEW™ is made with concentrated fruit juices and is free of gluten, with no colors from synthetic sources. HI-CHEW™ continues to expand fruity, chewy flavor offerings annually. In 2020, HI-CHEW™ won a Nielsen Design Impact Award for its new Original Mix packaging update that hit shelves in 2019. For more information, visit HI-CHEW.com.

  9. HI-CHEW™ and Menchie’s Frozen Yogurt Bring Back Fan-Favorite HI-CHEW™ Raspberry Flavor for Limited Time

    Leave a Comment

    The beloved frozen yogurt brand brings the sweet-fruit flavor to life for Valentine’s Day

    (IRVINE, Calif.) February 1, 2023 – HI-CHEW™, the immensely fruity, intensely chewy candy has teamed up with Menchie’s Frozen Yogurt, North America’s largest self-serve frozen yogurt franchise, to bring back a consumer favorite: HI-CHEW™ Raspberry. The limited-edition flavor is launching in participating Menchie’s stores nationwide throughout February.

    With Valentine’s Day approaching, consumers will be able to once again enjoy the HI-CHEW™ Raspberry flavor as a decadent treat with their loved one. Inspired by HI-CHEW’s Raspberry flavor, which launched in the HI-CHEW™ Berry Mix in 2021, this sweet and tart treat has a bright, vibrant pinkish hue and is perfect to enjoy with your sweetheart on a date, a get together with a friend, or a family outing. Menchie’s HI-CHEW™ Raspberry flavor is nonfat and is made with no artificial flavors, no artificial colors, and no high fructose corn syrup, which brings consumers a refreshing depth of flavor and fruit-forward notes in each bite.

    This is the fifth collaboration between HI-CHEW™ and Menchie’s. The two brands first teamed up in July 2019 when Menchie’s launched HI-CHEW™ Dragon Fruit, inspired by the fan favorite HI-CHEW™ Dragon Fruit flavor. In 2020, Menchie’s unveiled two flavors, HI-CHEW™ Mango and HI-CHEW™ Passion Fruit, which could be enjoyed on their own or swirled together to create the mouthwatering flavor of HI-CHEW™ Tropical Smoothie. Last year, for National Candy Month in June, Menchie’s created a sweet and sour HI-CHEW™ Rainbow Sherbet Flavor in celebration of HI-CHEW’s Fantasy Mix. Menchie’s first launched its HI-CHEW™ Raspberry flavor for a limited time in July 2021.

    “We are so excited to have Menchie’s bring back the HI-CHEW™ Raspberry flavor this year,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America Inc. “The HI-CHEW™ Berry Mix has long been a favorite since its launch in 2021, and consumers couldn’t get enough of the HI-CHEW™ Raspberry flavor at Menchie’s. As a highly requested treat, we are sure consumers will be excited about bringing this limited edition treat back to Menchie’s stores.”

    Since its launch, HI-CHEW™ has been driven by flavor innovation and experimentation, and the research and development team continues to bring authentic fruity confections to consumers. Similarly, Menchie’s, which opened its doors in 2007, has a talented culinary team committed to bringing its guests high-quality, proprietary frozen yogurt and sorbet flavors as well as bringing unique brand partnerships to life in stores worldwide.

    “We are thrilled to partner with HI-CHEW™ again to feature this refreshing raspberry flavor in our stores in February, making it the perfect Valentine’s Day treat,” said Elizabeth Berry, VP of Marketing at Menchie’s Frozen Yogurt. “In addition to providing high-quality frozen yogurt and vegan sorbet options, we are also focused on providing a fun, upbeat store environment where friends and family can gather and make memories. We can’t wait to see our guests smile as they fill up their cups with this sweet treat!”

    The HI-CHEW™ Raspberry flavor will be available throughout the month of February at participating Menchie’s stores nationwide. To find a Menchie’s store near you, visit Menchies.com. Like Menchie’s on Facebook and follow Menchie’s on Instagram and TikTok for the latest flavor news. To learn more about HI-CHEW™ and purchase your favorite products, please visit us online at HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA).

    About Morinaga America, Inc.:
    Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW™, Chargel™ and FI-BEING™ in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 200 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

    About HI-CHEW™:
    The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in sticks, peg bags, and stand-up pouches. The HI-CHEW™ sticks come in a variety of flavors including Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and Sweet & Sour Watermelon. HI-CHEW™ also offers peg bags in the following flavors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix and new Reduced Sugar. The Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos, and Infrusions Orchard Mix. HI-CHEW™ is made with concentrated fruit juices and is free of gluten, with no colors from synthetic sources. HI-CHEW™ continues to expand fruity, chewy flavor offerings annually. In 2020, HI-CHEW™ won a Nielsen Design Impact Award for its new Original Mix packaging update that hit shelves in 2019. For more information, visit HI-CHEW.com.

    About Menchie’s Frozen Yogurt:
    Menchie’s is North America’s largest self-serve frozen yogurt franchise. With more than 350 stores, the franchise has locations open in the United States, Canada, United Arab Emirates, Bahamas, and Puerto Rico. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of “happy” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association. Menchie’s also offers decadent vegan and dairy-free flavors, as well as gluten-free flavors, ensuring its commitment to offering something for everyone.

  10. Morinaga America, Inc. Promotes Current CEO & President Teruhiro Kawabe

    Leave a Comment

    Kawabe will serve as Chief Representative for the USA and President/CEO of MAI

    IRVINE, Calif., Jan. 11, 2023 /PRNewswire/ — Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™, has announced that tenured executive Teruhiro Kawabe (Terry) has been promoted from President, Chief Executive Officer (CEO) of MAI to Chief Representative for the USA and President/CEO as of this month. In his new role, Kawabe will oversee and supervise Morinaga America Foods, Inc., the production facility in North Carolina, and Morinaga America, Inc, the U.S. corporate division of the company. With MAI’s goal of strategically expanding the U.S. business, Kawabe will look to optimize business management for both companies and drive the strategic expansion of the U.S. market.

    Kawabe has worked with Morinaga Group for over 30 years, previously serving as President and CEO of Morinaga Asia Pacific (MAP) in Bangkok, Thailand before his most recent role at MAI. During his tenure with MAP, Kawabe grew the HI-CHEW™ brand’s distribution footprint throughout New Zealand, Australia and South Africa, tripling the sales volume in just three years. He had also introduced HI-CHEW™ to the mainstream market through distribution expansion in the grocery, food, drug, mass, and convenience channels of trade. HI-CHEW™ sales in the U.S. have grown from $8 million in 2012 to more than $100 million in 2021. With Kawabe at the helm, HI-CHEW™ sales increased by +30.8% since 2021. Additionally, he executed two new brand launches within MAI in 2022, including Chargel, a unique energy gel drink made in Japan, and FI-BEING, a better-for-you hard candy option.

    “I’m delighted to continue leading MAI on its path towards sustainable growth and to continue expanding the brand’s footprint across the U.S. markets,” said Teruhiro Kawabe (Terry), Chief Representative for the USA and President/CEO of Morinaga America, Inc. “I’m looking forward to bringing MAI’s vision of solidifying a presence in the wellness space to life, while continuing to deliver delicious, fun, and better-for-you foods to the U.S. consumers.”

    HI-CHEW™ has been steadfast in growing its market share in the U.S. non-chocolate candy category throughout recent years. In light of the U.S. market being a strategic segment of the Morinaga Group’s portfolio, the company plans to continue accelerating the business growth through new flavor innovation and distribution expansion. The brand’s goal is to achieve $250 million in sales by 2030, which is three times the sales HI-CHEW™ reached in 2021. To accomplish this, MAI will bring many of its unique products and technology from Morinaga Group’s HQ in Japan over to the U.S. in the coming years. The company also plans to accelerate the process for new product development through a newly established U.S. research and development lab.

    The Morinaga brand has a 120 year history and brand heritage in confectionery, and has been looking to break through in the wellness space. Last year’s launch of Chargel and FI-BEING were the starting point for this transformation. With this nutritional beverage launch and new wellness focus, the company is moving in the right direction, while continuously accomplishing its mission to create healthy foods that can be enjoyed beyond generations. Morinaga America, Inc is the official distributor of HI-CHEW™, the immensely fruity, intensely chewy candy, in the U.S. The company was first established in the U.S. in 2008. After continued growth and expansion, Morinaga America Foods (MAF) opened as a manufacturing plant in Mebane, North Carolina in 2015 to help keep up with the growing demand in the U.S. market. HI-CHEW™ has a passion for flavor innovation and continues to conduct extensive research to develop new products, with exciting new products on the horizon this year.

    HI-CHEW™ products are available in sticks, peg bags, and stand-up pouches in a variety of mouthwatering flavors. To learn more about HI-CHEW™, please visit us online at HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and Twitter (@HICHEW).

    About Morinaga America, Inc.:
    Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW™, Chargel™ and FI-BEING™ in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 200 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

    About HI-CHEW™:
    The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in sticks, peg bags, and stand-up pouches. The HI-CHEW™ sticks come in a variety of flavors including Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and Sweet & Sour Watermelon. HI-CHEW™ also offers peg bags in the following flavors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix and new Reduced Sugar. The Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos, and Infrusions Orchard Mix. HI-CHEW™ is made with concentrated fruit juices and is free of gluten, with no colors from synthetic sources. HI-CHEW™ continues to expand fruity, chewy flavor offerings annually. In 2020, HI-CHEW™ won a Nielsen Design Impact Award for its new Original Mix packaging update that hit shelves in 2019. For more information, visit HI-CHEW.com.