Category Archive: Uncategorized

1. HI-CHEW™ Unveils Limited-Edition Capsule Collection

   November 18, 2020 10:06 am Leave a Comment

   The new, exclusive merchandise launch offers fans access to flavorful apparel, accessories and more

   IRVINE, Calif., Nov. 18, 2020 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy, today launches a limited-edition capsule collection of official branded merchandise. For the first time, HI-CHEW™ fans and consumers alike have the opportunity to represent the fan-favorite candy brand’s lively personality through fun and fashionable items. Just in time for the holiday season, the collection debuts with 6 vibrant selections exclusively available at HI-CHEW.com.

   The timing of this exciting venture marks the two-year anniversary of HI-CHEW’s e-commerce site, which launched in 2018 to allow consumers direct access to their must-have flavors. The expansion of the site to incorporate playful merchandise is a result of HI-CHEW^TM fanatics’ continued devotion to the candy brand. Consumers can now purchase these limited-edition items, making it easy to show their love for HI-CHEW^TM .

   The 6 exclusive merchandise items include apparel and accessories, all below $40. The gear gives HI-CHEW^TM lovers a new way to create feel-good moments, anytime and anywhere. Whether you’re gifting a HI-CHEW^TM enthusiast, or treating yourself, there’s an item for everyone. Men’s, women’s, and unisex are available. Shop the entire collection at HI-CHEW.com/merch.

   • Sweatshirts: $40.00
   • T-Shirt: $25.00
   • Tote Bag: $12.00
   • Socks: $20.00
   • Key Chain: $2.50
   • Stickers: 1 for $2.00; or a 4 pack, $4.00

   “Consumers of all ages love HI-CHEW and are eager to show their passion for the brand,” said Tatsuya Takamiya, Chief Marketing Officer of Morinaga America, Inc. “This merchandise launch brings the happiness of enjoying HI-CHEW to life in a new and exciting way, while providing a deeper connection to and representation for our brand.”

   To get your hands on the debut collection, visit HI-CHEW.com/merch. To learn more about HI-CHEW™, please like us on Facebook, and follow us on Instagram (@HICHEWUSA) and Twitter (@HICHEW).

   About Morinaga America, Inc.:
   Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW™ in the United States. With over 185 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina.

   About HI-CHEW™:
   The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy making skills to Japan from America in the 1800s. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in the following flavors: Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and Sweet & Sour Watermelon. HI-CHEW™ also offers a Tropical Mix with Kiwi, Mango, and Pineapple, a Superfruit Mix with Açaí, Kiwi and Dragon Fruit, a a Sweet & Sour Mix with Grapefruit, Lemon and Watermelon, a Fruit Combos Mix with Tropical Smoothie and Piña Colada and Soda Pop Mix with Cola and Ramune. HI-CHEW™ is made with concentrated fruit juices and is 100% free of gluten, cholesterol and synthetic colors. HI-CHEW™ continues to expand fruity, chewy flavor offerings annually.

2. Calling All Candy Fanatics, HI-CHEW™ Launches 2020 Fantasy Flavor Games

   September 1, 2020 9:59 am Leave a Comment

   HI-CHEW Invites Fans To Pick Which All-Star Flavor They’d Like To See Available in the U.S. in 2021

   IRVINE, Calif., Sept. 1, 2020 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy, welcomes candy enthusiasts to the opening day of the 2020 HI-CHEW™ Fantasy Flavor Games. This voting competition allows participants to rank which unique HI-CHEW™ flavor they would like to see launched in the United States. Throughout the month of September, fans will have the opportunity to choose from 20 exotic HI-CHEW™ flavors. Flavors will go head-to-head each week until the winning flavor is announced on September 30^th. A few offerings in the flavor games include: Tangerine & Orange, Muscat White Grape, Fruit Tart, Blue Hawaii and Black Cherry. The Fantasy Flavor Games voting begins today on hi-chew.com/flavor-games and runs through September 29, 2020.

   Since the parent company of Morinaga America, Inc., Morinaga & Co., first launched HI-CHEW™ in 1975, the candy has been created in over 200 flavors. Driven by flavor innovation and experimentation, the team continues to bring fruit flavors to life through each chew. As the American palate expands and global cuisine becomes more widely appreciated, there’s opportunity to introduce even more distinct flavors to the U.S. market. The Fantasy Flavor Games gives HI-CHEW™ fanatics the chance to participate in the growth of the ever-evolving flavor offerings. With nearly 1 billion pieces of HI-CHEW™ enjoyed each year, consumers can’t get enough of the fruity-chewy candy brand.

   “In 2018, we hosted the East Meets West Flavor Games, where consumers selected Dragon Fruit as the new offering they’d love to see released in the U.S. We were able to launch this flavor in our Superfruit Mix and it quickly became a fan favorite,” said Tatsuya Takamiya, Chief Marketing Officer of Morinaga America, Inc. “We’re excited to engage consumers once again in HI-CHEW’s unique flavor journey to see which offering peaks their interest and will excite their taste buds.”

   The Fantasy Flavor Games
   Through the competition, consumers will decide between 20 exotic flavors to determine which will be ranked number 1. The playoffs will consist of 5 rounds of voting. Each week, flavors will be paired up against one another, with the winning flavor moving on to the next round. Starting on September 1, the games will kick-off with the following bracket format:

   • Qualifying Round: Voting opens for the 20 flavors to see which flavors will move on to face off in the upcoming rounds. Final entries must be submitted by Friday, September 4
   • Round 1: The Sweet & Juicy Sixteen are announced on Tuesday, September 8 and voting closes on Friday, September 11
   • Round 2: On September 14, the Edible Eight contenders are announced with voting open until Friday, September 18
   • Round 3: The Flavorful Four will be announced on Monday, September 21 with final voting closing on Thursday, September 24
   • Round 4: On September 24, the Dynamic Duo will be announced, and consumers will have until Tuesday, September 29 to cast their final votes
   • Wednesday, September 30: The 2020 HI-CHEW™ Fantasy Flavor Games winner will be announced

   To learn more about the 2020 HI-CHEW™ Fantasy Flavor Games and to enter your vote, please go to hi-chew.com/flavor-games. Every vote counts! You can also like us on Facebook and follow us on Instagram (@HICHEWUSA) and Twitter (@HICHEW).

   About Morinaga America, Inc.:
   Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW™ in the United States. With over 185 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina.

   About HI-CHEW^TM:
   The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy making skills to Japan from America in the 1800s. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in the following flavors: Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and Sweet & Sour Watermelon. HI-CHEW™ also offers a Tropical Mix with Kiwi, Mango, and Pineapple, a Superfruit Mix with Açaí, Kiwi and Dragon Fruit, a a Sweet & Sour Mix with Grapefruit, Lemon and Watermelon, a Fruit Combos Mix with Tropical Smoothie and Piña Colada and Soda Pop Mix with Cola and Ramune. HI-CHEW™ is made with concentrated fruit juices and is 100% free of gluten, cholesterol and synthetic colors. HI-CHEW™ continues to expand fruity, chewy flavor offerings annually.

3. Double The Froyo Fun with HI-CHEW™ and Menchie’s Frozen Yogurt

   August 4, 2020 9:51 am Leave a Comment

   The two limited-edition frozen yogurt flavors include Mango and Passion Fruit, which swirl together to create Tropical Smoothie

   IRVINE, Calif., Aug. 4, 2020 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy joins forces with Menchie’s Frozen Yogurt, North America’s largest self-serve frozen yogurt franchise to unveil a frozen treat experience like never before: two new vibrant flavors! HI-CHEW™ Mango and HI-CHEW™ Passion Fruit can be enjoyed on their own or swirled together to create the mouthwatering flavor of HI-CHEW™ Tropical Smoothie. The new HI-CHEW™ and Menchie’s frozen yogurt flavors will roll out throughout the month of August at participating Menchie’s stores nationwide.

   When warm-weather adventures lead to the search for cooling treats, these new frozen yogurt flavors create a bright and refreshing taste reminiscent of classic, tropical drinks on the beach, no matter the location. The limited-edition offerings take inspiration from one of HI-CHEW™’s newest flavors, Tropical Smoothie, which debuted earlier this year within the Fruit Combos mix. The Menchie’s team and HI-CHEW™ confectionary experts worked to honor the double layer and true-to-fruit flavors of Mango and Passion Fruit to bring these creations to life.

   This collaboration is the second between HI-CHEW™ and Menchie’s. The two brands first teamed up in July 2019 to create HI-CHEW™ Dragon Fruit Frozen Yogurt, a sweet yet tart treat inspired by the fan favorite HI-CHEW™ Dragon Fruit flavor. This year’s new frozen yogurt additions continue to creatively showcase HI-CHEW™ while elevating the collaboration with the option to swirl.

   “The idea of layering two flavors together to create something new was integral to the development of HI-CHEW™ Tropical Smoothie, and seeing the product brought to life in an unexpected way is exciting for us,” said Tatsuya Takamiya, Chief Marketing Officer of Morinaga America, Inc. “We’re thrilled that consumers can enjoy the true-to-fruit taste of HI-CHEW™ through these frozen yogurt flavors while celebrating the innovative dual layers of the Tropical Smoothie chewlet.”

   HI-CHEW™ is committed to the quality of its products, consistently conducting research into industry trends and the evolving consumer palate to develop new flavors. The dedication to true-to-flavor taste preferences has helped the brand achieve year-over-year double digit growth since its launch in America in 2008. Menchie’s, which has created unique frozen yogurt flavors since its introduction to the market in 2007, shares a similar commitment to its guests through fresh flavors and unique brand partnerships.

   “We are excited to partner with Morinaga America, Inc. and launch two new delicious HI-CHEW frozen yogurt flavors throughout the month of August,” said Elizabeth Berry, VP of Marketing at Menchie’s Frozen Yogurt. “We are committed to offering high-quality frozen treats that appeal to consumers of all ages and are confident that our guests will love our HI-CHEW Mango and HI-CHEW Passion Fruit froyo flavors.”

   The new HI-CHEW™ Mango and HI-CHEW™ Passion Fruit flavors will roll out throughout the month of August at participating Menchie’s stores nationwide. Check in with your local Menchie’s location to learn about availability. To learn more about HI-CHEW™ and purchase your favorite products, please visit us online at HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and Twitter (@HICHEW).

   About Morinaga America, Inc.:
   Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW™ in the United States. With over 185 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina.

   About HI-CHEW™:
   The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy making skills to Japan from America in the 1800s. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in the following flavors: Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, and Açaí. HI-CHEW™ also offers a Tropical Mix with Kiwi, Mango, and Pineapple, a Superfruit Mix with Açaí, Kiwi and Dragon Fruit, a Soda Pop Mix with Cola and Ramune and a Sweet & Sour Mix with Grapefruit, Lemon and Watermelon. The latest offering from the candy brand is the HI-CHEW™ Fruit Combos Mix, featuring new flavors Tropical Smoothie and Piña Colada. HI-CHEW™ is made with concentrated fruit juices and is 100% free of gluten, cholesterol and synthetic colors. HI-CHEW™ continues to expand fruity, chewy flavor offerings annually.

   About Menchie’s Frozen Yogurt:
   Menchie’s is North America’s largest self-serve frozen yogurt franchise. With 500 stores, the franchise has locations open in the United States, Canada, Japan, China, Australia, India, Kuwait, Saudi Arabia, Qatar, and Puerto Rico. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of “happy” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

4. HI-CHEW & The Doughnut Project Introduce the “Watermelon Sugar HI-(CHEW)” Doughnut

   July 29, 2020 9:42 am Leave a Comment

   This limited edition doughnut arrives just in time for National Watermelon Day, August 3rd

   IRVINE, Calif., July 29, 2020 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy and New York City-based The Doughnut Project have teamed up for National Watermelon Day (August 3rd) to celebrate America’s favorite summer fruit (and HI-CHEW fan-favorite) with the creation of a one-of-a-kind doughnut: the Watermelon Sugar HI-(CHEW)!

   This exciting collaboration is a unique way to honor nostalgic summer moments and the beloved fruit on National Watermelon Day. Taking inspiration from HI-CHEW™ Watermelon, the limited-edition doughnut brings to life the satisfyingly sweet taste of the summer staple with a subtle sour twist. The Watermelon Sugar HI-(CHEW) doughnut features a candy shell glaze infused with HI-CHEW™ Watermelon, which nods to the chewy texture HI-CHEW™ fanatics love and unveils a true-to-life fruit flavor with a slight puckering effect. Within, the filling consists of a luscious watermelon lime cream to mimic the layered colors and taste of the HI-CHEW™ Watermelon chewlet. Each mouthwatering bite provides a burst of citrus and sweetness for the ultimate treat.

   To celebrate National Watermelon Day, the doughnut creation will be available for a limited time, Thursday, July 30 – Sunday, August 2 at The Doughnut Project’s West Village location (10 Morton St, NYC). The first 100 customers to purchase a Watermelon Sugar HI-(CHEW) doughnut will receive a free HI-CHEW™ Watermelon stick.

   “HI-CHEW™ Watermelon has become a fan-favorite since launching in the U.S. last year, available in the Sweet & Sour mix as well as our individual stick format,” said Tatsuya Takamiya, Chief Marketing Officer of Morinaga America, Inc. “In honor of National Watermelon Day, we wanted to highlight the go-to summer fruit and HI-CHEW flavor in a unique and surprising way. We’re thrilled to partner with The Doughnut Project, who created a delectable and unconventional doughnut infused with HI-CHEW™ Watermelon.”

   HI-CHEW™ is constantly experimenting with diverse techniques and developing new flavors to expand its growing portfolio. With nearly 1 billion pieces of HI-CHEW enjoyed each year, consumers can’t get enough of the fruity-chewy candy brand. Similarly, The Doughnut Project is well known for their small-batch, innovative creations and playing with unique flavor combinations. Established in 2015, it’s become the home to sweet treats inspired by fresh, seasonal, savory, and even cocktail flavors.

   “We are big fans of HI-CHEW, so we were immediately excited by the opportunity to create this one-of-a-kind doughnut,” says Leslie Polizzotto, Co-Founder of The Doughnut Project. “Our team strives to create delicious and unexpected recipes, and the Watermelon Sugar HI-(CHEW) doughnut does just that. It’s just like biting into a HI-CHEW Watermelon chewlet, with the added fun of a doughnut.”

   If you can’t get your hands on the one-of-a-kind Watermelon Sugar HI-(CHEW) doughnut, you can still enjoy the fruit-forward flavor with the HI-CHEW™ Watermelon Stick and Sweet & Sour Mix bag, available for purchase on the HI-CHEW website and nationally at Target, Rite Aid and Speedway. To learn more about HI-CHEW™, please like us on Facebook, and follow us on Instagram (@HICHEWUSA) and Twitter (@HICHEW).

   About Morinaga America, Inc.:
   Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW™ in the United States. With over 185 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina.

   About HI-CHEW^TM:
   The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy making skills to Japan from America in the 1800s. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in the following flavors: Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and Sweet & Sour Watermelon. HI-CHEW™ also offers a Tropical Mix with Kiwi, Mango, and Pineapple, a Superfruit Mix with Açaí, Kiwi and Dragon Fruit, a Sweet & Sour Mix with Grapefruit, Lemon and Watermelon, a Fruit Combos Mix with Tropical Smoothie and Piña Colada and Soda Pop Mix with Cola and Ramune. HI-CHEW™ is made with concentrated fruit juices and is 100% free of gluten, cholesterol and synthetic colors. HI-CHEW™ continues to expand fruity, chewy flavor offerings annually.

   About The Doughnut Project:
   The Doughnut Project is a small-batch, handcrafted doughnut shop located in the West Village of Manhattan. The shop combines some of the best doughnuts in America with an upbeat, artistic vibe. The shop’s co-owners Troy Neal and Leslie Polizzotto create unique flavors inspired by the amazing food and creative cocktails of New York City. The yeast-raised doughnuts have glazes, fillings, and toppings that include out-of-the-box ingredients such as bacon, beets, olive oil, ricotta cheese, sesame seeds, black pepper and sea salt. The shop creates new intriguing flavor profiles on a regular basis and sells out daily. To learn more about The Doughnut Project, please follow on Instagram (@thedoughnutproject ) and Twitter (@TDP_NYC).

5. Sip Into Summer With The New HI-CHEW™ Soda Pop Mix

   June 18, 2020 9:36 am Leave a Comment

   New Cola and Ramune flavors celebrate classic sodas in the United States and Japan

   IRVINE, Calif., June 18, 2020 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy, expands its globally-inspired product portfolio with the new Soda Pop Mix, including Ramune and Cola flavors. The refreshing soda flavors come together as consumers’ excitement and demand for unique, innovative, and non-traditional candy offerings has grown in the United States the past several years.

   HI-CHEW™ introduces the Soda Pop Mix as the American palate continues to expand, giving candy lovers an effervescent experience that can only be matched by a thirst-quenching sip of your favorite soda flavor. Ramune, a classic carbonated soft drink originating from Japan, continues to be enjoyed and explored by consumers around the world. The new HI-CHEW™ chewlet highlights the beverage’s tangy lemon-lime flavor. HI-CHEW™ Cola honors the traditional soda known and loved in the United States, presenting the refreshing, fizzy taste of the classic.

   “We are always looking to develop exciting new offerings within our growing HI-CHEW™ portfolio, and the introduction of Soda Pop, which celebrates global flavors from both the United States and Japan, was the perfect addition,” said Tatsuya Takamiya, Chief Marketing Officer of Morinaga America, Inc. “With detailed research and experimentation, our flavor innovation team worked meticulously to mimic the nostalgic, fan-favorite flavors found within the new Soda Pop Mix.”

   In honor of the new product, HI-CHEW™ is offering a “Buy One Soda Pop Mix, Get One 50% Off” deal exclusively on HI-CHEW.com starting today, June 18 through June 30, for fans everywhere to enjoy the mix and share it with families and friends.

   The HI-CHEW™ Soda Pop Mix is a further extension of HI-CHEW’s dedication to flavor creation, with extensive research into consumer preferences and trends behind every product launch for the brand. HI-CHEW™ is now available in 16 flavor offerings in the United States, with the brand seeing year-over-year double digit growth since its introduction to the United States market in 2008, showing the candy’s immense growth with the American audience.

   The HI-CHEW™ Soda Pop Mix is offered in a 2.82-ounce peg bag for a suggested retail price of $2.59 (varies per market). HI-CHEW™ Soda Pop Mix is available on the HI-CHEW website. To learn more about HI-CHEW™, please like us on Facebook, and follow us on Instagram (@HICHEWUSA) and Twitter (@HICHEW).

   About Morinaga America, Inc.:
   Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW™ in the United States. With over 185 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina.

   About HI-CHEW™:
   The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy making skills to Japan from America in the 1800s. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in the following flavors: Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and Sweet & Sour Watermelon. HI-CHEW™ also offers a Tropical Mix with Kiwi, Mango, and Pineapple, a Superfruit Mix with Açaí, Kiwi and Dragon Fruit, a a Sweet & Sour Mix with Grapefruit, Lemon and Watermelon, a Fruit Combos Mix with Tropical Smoothie and Piña Colada and Soda Pop Mix with Cola and Ramune. HI-CHEW™ is made with concentrated fruit juices and is 100% free of gluten, cholesterol and synthetic colors. HI-CHEW™ continues to expand fruity, chewy flavor offerings annually.

6. HI-CHEW™ Fruit Combos: When Two Fruit Flavors Collide to Create a Third Flavor Experience

   February 13, 2020 9:26 am Leave a Comment

   New Tropical Smoothie and Piña Colada make their flavorful layered debut

   IRVINE, Calif., Feb. 13, 2020 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy expands its innovative portfolio of vibrant flavors twofold with the launch of new HI-CHEW™ Fruit Combos Mix, featuring Tropical Smoothie and Piña Colada. Each chewlet offers two layers of mouthwatering tastes that, when bitten into, create one amazing fruit-forward experience.

   Inspired by your favorite hot weather beverages, the new HI-CHEW™ Fruit Combos offerings stay true to their equatorial roots. The smooth and refreshing Tropical Smoothie is created with an outer layer of Passion Fruit combined with a deliciously juicy Mango layer inside. Creamy Coconut surrounds a tangy Pineapple flavor within to bring to life an island classic, Piña Colada. With just one bite, each new flavor will allow your taste buds to escape to the tropics, no matter the weather outside.

   “Being at the forefront of flavor innovation, we saw a great opportunity to take our double-layer appearance one step further for the launch of Fruit Combos,” said Tatsuya Takamiya, Chief Marketing Officer of Morinaga America, Inc. “Tapping into consumers’ excitement for these tropical beverages, our R&D team was able to seamlessly blend two flavors into one chewlet to give consumers a brand new flavor experience.”

   The creation of Tropical Smoothie and Piña Colada adds to the brand’s ever-expanding flavor offerings. With a passion for flavor, HI-CHEW™ continues to conduct extensive research to develop the perfect flavors for the American consumer, exploring palate preferences and evolving trends. HI-CHEW™ is now available in 16 flavor offerings in the United States, lending to the candy’s increasing popularity among a growing audience. HI-CHEW™ has seen year-over-year double digit growth since its introduction to the U.S. market over a decade ago in 2008, a testament to the brand’s rising following and fanfare.

   The HI-CHEW™ Fruit Combos Mix is offered in a 3-ounce peg bag for a suggested retail price of $2.59 (varies per market). HI-CHEW™ Fruit Combos Mix is available exclusively at 7-Eleven locations nationwide and on the retailer’s Amazon page. Starting April 28th, HI-CHEW™ Fruit Combos Mix  will be available for purchase at additional retailers and online at HI-CHEW.com. To learn more about HI-CHEW™, please like us on Facebook, and follow us on Instagram (@HICHEWUSA) and Twitter (@HICHEW).

   About Morinaga America, Inc.:
   Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW™ in the United States. With over 185 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina.

   About HI-CHEW™:
   The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy making skills to Japan from America in the 1800s. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in the following flavors: Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, and Açaí. HI-CHEW™ also offers a Tropical Mix with Kiwi, Mango, and Pineapple, a Superfruit Mix with Açaí, Kiwi and Dragon Fruit, a Soda Pop Mix with Cola and Ramune and a Sweet & Sour Mix with Grapefruit, Lemon and Watermelon. The latest offering from the candy brand is the HI-CHEW™ Fruit Combos Mix, featuring new flavors Tropical Smoothie and Piña Colada. HI-CHEW™ is made with concentrated fruit juices and is 100% free of gluten, cholesterol and synthetic colors. HI-CHEW™ continues to expand fruity, chewy flavor offerings annually.

7. A Mouthwatering Collaboration from HI-CHEW™ and Menchie’s Frozen Yogurt

   June 27, 2019 9:14 am Leave a Comment

   Introducing the must-have treat for July, HI-CHEW™ Dragon Fruit Frozen Yogurt

   IRVINE, Calif., June 27, 2019 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy, and Menchie’s Frozen Yogurt, North America’s largest self-serve frozen yogurt franchise, have teamed up to announce this summer’s go-to new sweet treat: HI-CHEW™ Dragon Fruit Frozen Yogurt. As the vibrant fruit has grown in popularity, the limited-edition HI-CHEW Dragon Fruit frozen yogurt flavor arrives at the perfect time, offering a burst of refreshing fruit flavor with a sweet tartness in every spoonful. The Menchie’s HI-CHEW Dragon Fruit frozen yogurt flavor will be available at Menchie’s stores nationwide throughout the month of July.

   As rising temperatures make their seasonal debut and a cold pick-me-up is essential, this exciting mashup is the ideal treat to enjoy all month long. Inspired by HI-CHEW’s™ new Dragon Fruit candy, the team at Menchie’s worked closely with HI-CHEW’s flavor experts to develop a delicious frozen yogurt that brings the candy’s burst of fruit juices to life. The mouthwatering new flavor highlights the rich pink color of the real tropical fruit, combined with the creamy, cooling delight frozen yogurt naturally delivers. This nonfat flavor contains no artificial flavors, no artificial colors, and no high fructose corn syrup.

   The HI-CHEW™ Dragon Fruit candy debuted earlier this year in the HI-CHEW™ Superfruit Mix, which also includes Açaí and Kiwi. The candy flavor made its way to the United States after winning HI-CHEW’s 2018 East Meets West Flavor Challenge, in which consumers nationwide voted for the top Japanese flavor they would like to see available this year. Dragon Fruit has continued to be incredibly popular and beloved by HI-CHEW™ fanatics and candy fans across the country.

   “We are continuously looking for creative opportunities to excite and attract new HI-CHEW™ fans, and we’re intrigued by the idea of reimagining HI-CHEW’s true-to-fruit flavors in an unexpected way,” said Tatsuya Takamiya, Chief Marketing Officer of Morinaga America, Inc. “We’re thrilled to collaborate with Menchie’s to bring a refreshing new way to enjoy HI-CHEW™ Dragon Fruit. It’s also exciting to see the Dragon Fruit flavor trending outside of candy and being introduced in other categories such as in beverages and snacks.”

   “Menchie’s is committed to providing delicious, high-quality, innovative frozen yogurt flavors that make our guests smile,” said Elizabeth Berry, Senior Director of Marketing at Menchie’s. “There’s always a new flavor to taste at our stores and we’re thrilled to partner with HI-CHEW™ this summer on the new Dragon Fruit frozen yogurt flavor that we know will surprise and delight our fans.”

   HI-CHEW™ continues to conduct intensive research to perfect its chews for the American palate, adding new and unique options to its portfolio each year. The candy brand has grown immensely since entering the U.S. market, with business up 122% from 2017 to 2018¹ and year-over-year double-digit growth over the past eight years. As one billion pieces of HI-CHEW™ were eaten this past year, the growing fanfare and love for the brand’s unique, fun offerings show no signs of slowing down. Similarly, Menchie’s is known for delighting fans with a wide variety of flavors since 2007, making the self-serve frozen yogurt company the perfect partner to create this delectable new delight.

   The new HI-CHEW™ Dragon Fruit Frozen Yogurt is available for purchase for a limited time at Menchie’s locations beginning July 1st. For more information on Menchie’s, including how to find a store near you, please visit www.menchies.com, or like us on Facebook, or follow @MyMenchies on Instagram and Twitter.

   To learn more about HI-CHEW™ and purchase your favorite flavors, please visit us online at HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and Twitter (@HICHEW).

   About Morinaga America, Inc.:
   Established in 2008, Morinaga America, Inc. is the official manufacturer and distributor of HI-CHEW™ in the United States. With over 185 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. Morinaga America, Inc. opened in the United States in 2015.

   About HI-CHEW™:
   The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy making skills to Japan from America in the 1800s. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in the following flavors: Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí and Caramel Apple. HI-CHEW™ also offers a Tropical Mix with Kiwi, Mango, and Pineapple, a Superfruit Mix with Açaí, Kiwi and Dragon Fruit and a Sweet & Sour Mix with Grapefruit, Lemon and Watermelon. HI-CHEW™ is made with real fruit juice and purees and is 100% free of gluten, cholesterol and artificial colors. HI-CHEW™ continues to expand fruity, chewy flavor offerings annually.

   About Menchie’s Frozen Yogurt:
   Menchie’s is North America’s largest self-serve frozen yogurt franchise. With more than 500 stores, the franchise has locations open in the United States, Canada, Japan, China, India, Saudi Arabia, Qatar, and Puerto Rico. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of “happy” California cows, which have not been treated with artificial growth hormones (rBST).  Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

   ¹IRI Total US Multi Outlet + Conv 29 weeks 12/31/2017-7/15/2018

8. A Zest for Flavor Starts With the New HI-CHEW™ Sweet & Sour Mix

   May 7, 2019 5:23 pm Leave a Comment

   Introducing Watermelon to the delicious variety of fan-favored chews

   (IRVINE, Calif.) May 7, 2019—HI-CHEW™, the immensely fruity, intensely chewy candy today announced the launch of its new HI-CHEW™ Sweet & Sour Mix. With a refreshing combination of tangy and tart, the variety includes fan-favorite flavors Grapefruit and Lemon, with the newest addition to the brand’s U.S. portfolio: HI-CHEW™ Watermelon. A satisfyingly sweet take on the summer fruit with a subtle sour twist, Watermelon transports your taste buds to warm, sunny days enjoying slices of the thirst-quenching fruit. Each luscious chewlet in this mix provides the juicy burst of fresh citrus, a slight puckering effect and a touch of sweetness for a perfect balance of true-to-life fruit flavors.

   With the weather heating up, HI-CHEW’s latest offering comes just in time for outdoor fun, from backyard barbecues to pool parties where watermelon is a staple enjoyed across the country. Much like nostalgic summer moments, the fruit offers a refreshing burst of flavor that brings excitement to the American palette. With the increasing love for tangy and tart tastes, HI-CHEW™ Watermelon combines the best of both worlds for a flavor that you truly ‘can’t get enough’ of. The sweet chewlet is enhanced when paired with HI-CHEW™ Grapefruit and Lemon, which provide fresh, zesty notes from the citrus fruits.

   “Watermelon is a beloved fruit here in the States and we’re excited to reveal our new offering that showcases a delightful, slightly sour twist on the real fruit taste,” said Tatsuya Takamiya, Chief Marketing Officer of Morinaga America, Inc. “As we continue to grow our flavor offerings, we saw a great opportunity for the Sweet & Sour Mix to introduce Watermelon and create a complementary combination of vibrant flavors that HI-CHEW™ fans love.”

   The launch of the Sweet & Sour Mix adds Watermelon to the brand’s growing U.S. portfolio, which has 17 flavors released nationwide. HI-CHEW™ has grown immensely since entering the U.S. market, with business up 122% from 2017 to 2018¹ and year-over-year double-digit growth over the past eight years. One billion pieces of HI-CHEW™ were eaten this past year, a testament to the candy’s ever-growing U.S. fan base.

   The HI-CHEW™ Sweet & Sour Mix is offered in a 3.17 ounce peg bag for a suggested retail price of $2.39 and a 12.7 ounce stand-up bag for a suggested retail price of $5.99 (varies per market). It is available for purchase at select Walmart and Walgreens nationwide and online at HI-CHEW.com. To learn more about HI-CHEW™, please like us on Facebook, and follow us on Instagram (@HICHEWUSA) and Twitter (@HICHEW).

   About Morinaga America, Inc.:

   Established in 2008, Morinaga America, Inc. is the official manufacturer and distributor of HI-CHEW™ in the United States. With over 185 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina.

   About HI-CHEW™:

   The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy making skills to Japan from America in the 1800s. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in the following flavors: Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí and Caramel Apple. HI-CHEW™ also offers a Tropical Mix with Kiwi, Mango, and Pineapple, a Superfruit Mix with Açaí, Kiwi and Dragon Fruit and a Sweet & Sour Mix with Grapefruit, Lemon and Watermelon. HI-CHEW™ is made with real fruit juice and purees and is 100% free of gluten, cholesterol and artificial colors. HI-CHEW™ continues to expand fruity, chewy flavor offerings annually.

   Contact:

   Kayleigh Westerfield | Morinaga America, Inc.| kwesterfield@morinaga-america.com | 949-732-1155

   Jaimie Caiazzo | Sharp Communications | jaimie.caiazzo@sharpthink.com | 212-829-0002

   ¹IRI Total US Multi Outlet + Conv 29 weeks 12/31/2017-7/15/2018

9. Give Your Taste Buds a Boost with New HI-CHEW™ Superfruit Mix

   February 9, 2019 5:09 pm Leave a Comment

   Introducing Dragon Fruit, winner of the HI-CHEW™ East Meets West Flavor Challenge to bring top fan-voted Japanese flavor to America

   (IRVINE, Calif.) February 6, 2019—HI-CHEW™, the immensely fruity, intensely chewy candy gets a super boost with the launch of the new HI-CHEW™ Superfruit Mix, featuring vibrant fruit flavors such as Açaí, Kiwi, and an exotic new addition: HI-CHEW™ Dragon Fruit. Dragon Fruit makes its debut to the brand’s national portfolio as the winner of HI-CHEW’s 2018 East Meets West Flavor Challenge, in which American HI-CHEW™ fanatics and candy fans alike voted for the top Japanese flavor they would like to see available in the United States.

   Morinaga America, Inc., maker of HI-CHEW™, hosted the East Meets West Flavor Challenge to pay homage to the brand’s Japanese heritage and celebrate ten years of success since coming to America in 2008. Dragon Fruit claimed victory amongst 20 unique and interesting HI-CHEW™ flavors from Japan, ranging from Banana Fizz to Strawberry Cheesecake. The fruit, known for its bright hue, is grown in various countries, including the small Japanese island of Okinawa. With the arrival of the winning fruit flavor, the brand continues to drive innovation and excitement with its true-to-fruit flavor offerings and one-of-a-kind chewy texture.

   “HI-CHEW™ fans across the country have spoken, and we are thrilled to debut the favored Dragon Fruit alongside Açaí and Kiwi in the new Superfruit Mix,” said Tatsuya Takamiya, Chief Marketing Officer of Morinaga America, Inc. “With this new variety, we’re excited to tap into consumer trends of better-for-you, superfruit flavors with the authentic, real fruit-forward taste that HI-CHEW™ enthusiasts enjoy.”

   The Superfruit Mix is filled with flavors derived from fruits sporting superfruit properties. Dragon Fruit, Açaí and Kiwi are all made with concentrated fruit juices, with each piece offering an indulgent snacking solution and packing a burst of refreshingly sweet flavor and real chia seeds in every chewy bite. HI-CHEW™ Dragon Fruit also features the fruit’s pink outer color and white center. HI-CHEW™ Açaí’s rich purple hue mimics the açaí berry, which is high in antioxidants. HI-CHEW™ Kiwi offers the refreshing taste of the ripe fruit with real kiwi seed texture.

   After more than a decade of innovating HI-CHEW™ candy for its ever-growing, enthusiastic fan base, Morinaga America, Inc.’s team of flavor experts continues to develop the most authentic flavors through detailed research into consumers’ palates, preferences, and trends. With this thorough and selective flavor-making process, the brand continues to grow and expand its portfolio in the United States. In fact, one billion pieces of HI-CHEW™ were eaten this past year, a testament to the can’t-get-enough fruity, chewy candy!

   For a suggested retail price of $2.39 (varies per market), HI-CHEW™ Superfruit Mix is available exclusively at 7-Eleven locations nationwide and on the retailer’s Amazon page through April. Starting April 26th, it will be available for purchase at Walmart locations nationwide and online at HI-CHEW.com. To learn more about HI-CHEW™, please like us on Facebook, and follow us on Instagram (@HICHEWUSA) and Twitter (@HICHEW).

   About Morinaga America, Inc.:

   Established in 2008, Morinaga America, Inc. is the official manufacturer and distributor of HI-CHEW™ in the United States. With over 170 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina.

   About HI-CHEW™:

   The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy making skills to Japan from America in the 1800s. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in the following flavors: Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí and Caramel Apple. HI-CHEW™ also offers Sours in Lemon, Lime and Grapefruit and a Tropical Mix with Kiwi, Mango, and Pineapple. HI-CHEW™ is made with real fruit juice and purees and is 100% free of gluten, cholesterol and artificial colors. HI-CHEW™ continues to expand fruity, chewy flavor offerings annually.

   Contact:

   Kayleigh Westerfield | Morinaga America, Inc.| kwesterfield@morinaga-america.com | 949-732-1155

   Jaimie Caiazzo | Sharp Communications | jaimie.caiazzo@sharpthink.com | 212-829-0002

10. “Care-AH-Mel” or “CAR-Mel”? HI-CHEW’s New Caramel Apple Flavor Ignites a Sweet Conversation

    September 12, 2018 9:28 pm Leave a Comment

    IRVINE, Calif., Sept. 12, 2018 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy, is welcoming the fall season with a new, limited edition Caramel Apple flavor. With the nostalgic taste of a fresh, juicy apple wrapped in sweet caramel, HI-CHEW™ Caramel Apple gives new life to the gooey, candy-coated treat of your childhood.

    While lively fall carnivals and apple pickings galore have made the caramel apple a beloved autumn delight across the United States, HI-CHEW’s new offering still begs the question: Does America pronounce “caramel” as “Care-AH-Mel” or “CAR-Mel”? A recent survey commissioned by HI-CHEW™ and conducted online by The Harris Poll among over 2,000 U.S. adults puts this long-lasting flavor debate to rest:

    • Nearly 3 in 5 Americans (57%) pronounce “caramel” as “Care-AH-Mel,” while just over one third (36%) pronounce it as “CAR-Mel.”
    • Americans in the Northeast and South are more likely to pronounce “caramel” as “Care-AH-Mel” than those in the Midwest (63% and 61% vs. 49%).
    • Americans in the Midwest are nearly split down the middle, with (49%) pronouncing “caramel” as “Care-AH-Mel” and (43%) pronouncing it as “CAR-Mel.”

    However you say it, HI-CHEW’s new Caramel Apple flavor is upping the ante for your fall sweets, minus the sticky fingers. Each chew features a tart, bright green apple center for a burst of vibrant apple flavor complemented by a sweet, buttery and chewy caramel exterior. The seasonal offering is available in bonus-size sticks, with 12 individually wrapped pieces instead of the traditional 10 pieces, making it great to snack on with family and friends.

    “We want to keep candy lovers on their toes with flavors that combine real fruit juices and iconic American tastes with the deliciously chewy texture that HI-CHEW™ fans love,” said Norio Otsuki, Chief Operating Officer of Morinaga America, Inc. “In experimenting with different palates and flavor combinations for the fall, our team of experts was inspired to create Caramel Apple, a flavor that truly encompasses the spirit of the season.”

    As Morinaga America, Inc. celebrates a decade of HI-CHEW™ in the United States, the company is excited to continue bringing forth new and exciting flavor options. Each offering in HI-CHEW’s flavor portfolio has been thoroughly researched and specifically selected by a team of research and development experts who are attuned to consumer preferences and trends, resulting in real fruit flavors and irresistibly chewy candies.

    HI-CHEW™ Caramel Apple sticks are available online at www.HI-CHEW.com and in-store at select Walgreens. Caramel Apple has a suggested retail price of $1.39 (varies per market). To learn more about HI-CHEW™, please like us on Facebook, and follow us on Instagram (@HICHEWUSA) and Twitter (@HICHEW).

    About Morinaga America, Inc.:
    Established in 2008, Morinaga America, Inc. is the official manufacturer and distributor of HI-CHEW™ in the United States. With over 170 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina.

    About HI-CHEW™:
    The history of Morinaga stretches back over a century, when company founder Taichiro Morinaga brought his candy making skills to Japan from America in the 1800s. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in the following flavors: Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and limited edition Caramel Apple. HI-CHEW™ also offers Sours in Lemon, Lime and Grapefruit, Fizzies in Cola and Orange Soda, and a new Tropical Mix with Kiwi, Mango and Pineapple. HI-CHEW™ is made with real fruit juice and purees and is 100% free of gluten, cholesterol and artificial colors. HI-CHEW™ continues to expand fruity, chewy flavor offerings annually.

    Survey Method:
    This survey was conducted online within the United States by The Harris Poll on behalf of HI-CHEW™ from August 2-6, 2018 among 2,017 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Jaimie Caiazzo at jc@sharpthink.com.

    SOURCE HI-CHEW

    Related Links

    http://www.HI-CHEW.com