Enjoy a ‘Pop’ of Flavor with New HI-CHEW™ Fizzies

Posted on March 6, 2017

Incredible real soda flavor in every bite

(Irvine, California) March 6, 2017—Morinaga America, Inc., maker of the ever-popular HI-CHEW™ soft candy is giving taste buds a bit of a ‘pop’ with the introduction of the new soda-inspired HI-CHEW™ Fizzies. Available in Cola and Orange Soda, Fizzies takes the nostalgic flavors enjoyed by kids and adults, and infuses them into the sensationally chewy texture HI-CHEW™ fans love. Fizzies marks the third sub-brand addition to HI-CHEW’s™ rapidly expanding U.S. portfolio, after fan-favorites Sours and Bites.

Cola: An homage to the original fountain soda, the new Cola chews offer real cola flavor with hints of vanilla and cherry. A slight effervescent texture on the tongue offers a refreshingly sweet experience you’ll want to savor again and again.

Orange Soda: Packing a punch, Orange Soda is the perfect balance of citrusy sweetness and tang. Each bite offers a bright and bold experience that will leave you harking for the soda shop days of yore.

“We’re constantly looking to create a unique experience and surprise our fans with new flavors they’ll love,” said Mr. Norio Otsuki, Chief Operating Officer of Morinaga America, Inc. “Everyone has a childhood memory associated with soda, and we thought it would be fun to bring those memories to life in a new way through HI-CHEW™.”

Available nationwide starting March 2017, HI-CHEW™ Fizzies is adding yet another reason U.S. fanfare continues to soar for the HI-CHEW™ brand. With can’t-get-enough-of flavors that make it difficult to eat just one piece, HI-CHEW™ will continue to expand its product line with exciting new varieties in the coming year.

HI-CHEW™ Fizzies peg bags are now available at various retailers nationwide and online at Amazon.com.

To learn more about HI-CHEW™, please go to www.hi-chew.com, like us at https://www.facebook.com/HiChew/, and follow us at https://www.instagram.com/hichewusa/ and https://twitter.com/hichew.

About Morinaga & HI-CHEW™:

The history of HI-CHEW™ stretches back over a century, when company founder Taichiro Morinaga brought candy-making skills to Japan from America in the 1800s. HI-CHEW™ has long been the #1 soft candy in Japan, and in recent years, has also become a hit in the rest of Asia and America, especially among the young. In the U.S., original HI-CHEW™ is offered in Strawberry, Green Apple, Mango, Grape, Cherry, Banana, Melon, and Kiwi. The HI-CHEW™ Sours come in Lemon, Lime and Grapefruit. HI-CHEW™ Bites are offered in Grape, Strawberry, Mango, and Orange and are made with real fruit juice blended into the chewy candy, which is 100% free cholesterol or artificial colors.

Morinaga America, Inc. (sales company) and Morinaga America Foods, Inc. (candy production) are wholly owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first maker of chocolates in Japan.

Contact:

Jennifer Moling | Morinaga America, Inc.| jmoling@morinaga-america.com | 949-732-1155

Jaimie Caiazzo | Sharp Communications | jc@sharpthink.com | 212-829-0002