Morinaga America, Inc. Announces U.S. Launch of Chargel: A First-of-its-Kind Athletic Gel Drink for Pre-Workout Energy
Posted on February 15, 2022
New Unexpected Source of Instant Energy Delivers Refreshment of a Beverage and Satisfaction of a Snack in One Convenient, On-the-Go Pouch
Irvine, Calif – Feb. 15, 2022 – Designed to meet the unique needs of runners, cyclists, weekend warriors and everyone in between, Morinaga America, Inc. today announced the debut of Chargel, a new line of one-of-a-kind, delicious athletic Gel Drinks that help deliver immediate pre-workout energy anywhere and anytime. Chargel Gel Drinks feature an exclusive blend of carbohydrates, fruit juice, and five essential B vitamins without any caffeine, artificial sweeteners, or high fructose corn syrup. Available in three great-tasting, crushable flavors – including White Grape, Green Apple, and Strawberry – Chargel is available now at www.chargel.com.
A first in the U.S. market, Chargel is in a league of its own. Half snack and half beverage, each pouch offers the satiety of a snack and refreshment of a drink, all in one. The pocket-sized pouches feature a built-in spout for quick delivery, and were thoughtfully developed to take on-the-go for fast intake before any workout. The unique gel texture helps provide an instant source of energy, without the caffeine crash.
Unlike many energy products that rely on high-levels of caffeine for energy, Chargel is 100% caffeine-free and offers instant energy in the form of carbohydrates and 20% daily value of five essential vitamins, including niacin, thiamin, riboflavin, B12 and B6. These B vitamins may help support the conversion of carbohydrates into the fuel you need.
“All athletes want to perform at their best, but not all energy is created equal,” said Teruhiro Kawabe, President of Morinaga America, Inc. “Gel Drinks have exploded in popularity among active individuals in Japan, and we saw a huge opportunity in the United States to introduce this fresh take on energy. We’re thrilled to launch Chargel as the first-of-its-kind Gel Drink in America. While it may be unexpected, we know that once people try it they’ll LOVE it, and make Chargel part of their pre-workout routine!”
Chargel is a delightfully unexpected way to energize before activity and has the added benefits of speed and portability because of its unique pouch format. All Chargel gel drinks are also plant based, gluten free, and free of the nine major allergens. With three tasty flavors to choose from there is a perfect Chargel option for everyone! Additional details include:
- White Grape – Juicy and sweet, just like the fruit but like you’ve never experienced before!
- Green Apple – Tangy and tart, it’s everything you love about apples, no chewing required!
- Strawberry – Bursting with ripe berry flavor, it’s like summer in a squeezable form!
Chargel is available for purchase online at Chargel.com, and sold in packs of 6 pouches, retailing for $20.94. Individual packs retail for $3.49 per pouch. For more information, please visit www.chargel.com.
About Chargel
Launched in 2022, Chargel is a first-of-its-kind, delicious athletic Gel Drink that delivers convenient, and delightfully unexpected instant energy before any workout with zero caffeine. Half snack and half beverage, Chargel Gel Drinks offer the satisfaction of a snack and refreshment of a drink, in one unique pocket-sized, on-the-go pouch. Available in three great-tasting crushable flavors, White Grape, Green Apple and Strawberry, Chargel Gel Drinks feature an exclusive blend of carbohydrates, fruit juice, and five essential B vitamins – including 20% daily value niacin, thiamin, riboflavin, B12 and B6 – without any artificial sweeteners or high fructose corn syrup. The Gel Drinks were thoughtfully developed for convenience and fast intake before activity and feature a built-in spout for quick delivery. For more information, please visit www.chargel.com.
About Morinaga America, Inc.
Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW™ and Chargel™ in the United States. With the launch of Chargel™ in America, Morinaga America, Inc. has introduced the U.S. market to Gel Drinks. Morinaga America, Inc. is a wholly-owned subsidiary of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker in Japan. It has since expanded its operations into additional categories beyond confections, including food, frozen desserts, and health-oriented products.