Morinaga Launches Another New Candy: HI-CHEW™ Bites

Morinaga Launches Another New Candy: HI-CHEW™ Bites

Posted on February 29, 2016

  • Morinaga Continues Aggressive Expansion in U.S.
  • HI-CHEW™ Bites Is All-New – with Candy Coating over Chewy Center.
  • Plus: New 7-Ounce Gusset Bag of original HI-CHEW™ Added to Mix.

Irvine, California – Feb. 28, 2016 – Morinaga America, Inc. has announced two more additions to its rapidly expanding product line.

The first is HI-CHEW™ Bites.  As the name suggests, Bites are a smaller version of HI-CHEW™ candy.  Each piece features a thin candy shell for quick and easy snacking.

Initially, HI-CHEW™ Bites are being offered in a resealable 1.59-ounce stand-up pouch, and each bag holds two different flavors.  Two versions are now available:

Grape and Strawberry

Mango and Orange

The second addition to Morinaga’s product line is a 7-ounce gusset bag of original HI-CHEW™.  The new bag is the latest “Made in USA” product from Morinaga’s factory in North Carolina, and contains individually wrapped pieces of HI-CHEW™ in Strawberry, Green Apple, Mango, and Grape.

“HI-CHEW™ Bites are one of the most important products Morinaga has ever introduced,” said Terry Kawabe, MA’s Director COO, Senior VP.  “Like our all-new HI-CHEW™ Sours, and our new 14- and 7-ounce bags of ‘Made in USA’ Hi-Chew, Bites are going to be a central feature of our expanding product line in the U.S.”

MA Marketing Manager Jennifer Moling said, “The resealable bag and candy shell of these smaller HI-CHEW™ Bites make them a perfect snack for anyone on the go.  From school to an office to your car, it’s a perfect little treat, offering our classic fruit taste with a new texture that’s unique to Bites, but still delivers that famous HI-CHEW™ chewiness.”

About Morinaga & HI-CHEW™:

The history of HI-CHEW™ stretches back over a century, when company founder Taichiro Morinaga brought candy-making skills to Japan from America in the 1800s. HI-CHEW™ has long been the #1 soft candy in Japan, and in recent years, has also become a hit in the rest of Asia and America, especially among the young. In the U.S., original HI-CHEW™ is offered in Strawberry, Green Apple, Mango, Grape, Cherry, Banana, Melon, and Kiwi. The HI-CHEW™ Sours come in Lemon, Lime and Grapefruit. HI-CHEW™ Bites are offered in Grape, Strawberry, Mango, and Orange and are made with real fruit juice blended into the chewy candy, which is 100% free cholesterol or artificial colors.

Morinaga America, Inc. (sales company) and Morinaga America Foods, Inc. (candy production) are wholly owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first maker of chocolates in Japan.


Mike Cline                                                                  Morinaga America, Inc.                             18552 MacArthur Bl., 360, Irvine, CA 92612
Direct phone:  951-217-6464